numonius

• Strategically implemented social media tactics, including targeted ads and influencer partnerships as well as Search Engine • Optimization (SEO) resulting in a remarkable 70% increase in engagement rate and a 40% surge in Twitter profile visits. • Planned, developed, and executed marketing communications for festival and web3 initiatives, significantly increasing daily interactions. • Cultivated a vibrant and engaged community through continuous networking events and partnerships. • Led the end-to-end process of a large-scale User-Generated Content (UGC) campaign, generating over 500 new leads of UGC content creators from various social media platforms in collaboration with the social media team. • Lead copywriter for all social media communications, eDMs and community announcements. • Led Web3 department, overseeing the management of membership program subscribers and the coordination of in-house communications related to job sheets and design work with our design lead

• Spearheaded cross-functional teams of marketers and designers in executing social media campaigns and creative projects for clients across 8 countries, implementing a multi-industry collaboration. • Lead in creative endeavors, including mood board creation, concept brainstorming, and vendor/artists liaison. • Sourced 10+ vendors for graphic design and video production, optimizing content production within strict brand guidelines. • Acted as the go-to reference for trend-conscious content creation in the social media and gaming space. • Directed and managed global video and photo productions for Lenovo and AMD marketing campaigns. Led talent management and creative direction. • Lead in managing external influencer campaigns, shortlisting up to 150 candidates, and crafting engaging pitch decks.

• Ensured proper security protocol was followed by the team, resulting in a strong foundation during project minting period to ensure funds were not acquired by unafavourable parties • Lead community management, event menagement and communications with over 5000 members.

• Manager of companies social media platforms (Discord, Instagram, Twitter) and devised impactful campaigns. Leveraged current market trends and viral content, resulting in a remarkable 35% increase in engagement. • Led security and back-end support efforts, ensuring seamless project coordination and a 100% project sell-out and success rate. • Pioneered more than 10 community engagement events for international members through online video calls and activations. • Led a team responsible for networking and liaising with Malaysian-based clients and stakeholders at conferences and roundtable events. • Team lead for Malaysian based networking and liaison with other clients and stakeholders at conferences and roundtables.

• Worked with an international team to grow their community social media platform to the biggest at the time in Singapore