nymmie

Engaged directly by a core team member to translate DAO strategy and product value into audience-accessible messaging ahead of and following the March 2024 token launch; publicly credited under a pseudonym, per common Web3 contributor privacy practice. Served as an internal "plain-language" test audience — if the concept could be made to land with someone outside the technical inner circle, the campaign was ready for a broader audience. Contributed to campaign development and communications for a Shibarium-based DeFi liquid staking protocol.

Translated complex blockchain and smart-contract concepts into narratives non-technical audiences could understand and trust, supporting business development and partner engagement. Rebuilt a disorganized CRM into a functioning follow-up system, driving faster outreach and stronger engagement with users and partners across two companies. Partnered with influencers and modeling agencies to design and execute marketing campaigns that grew visibility among target user segments. Created marketing and brand materials supporting Thailate, a contextual translation app for the Thai market, and Pyxelchain's blockchain and smart-contract offerings. Owned cross-departmental coordination between business development and administration — records, compliance documentation, and day-to-day operational workflow across two concurrent companies.

Took over a contested route during a company acquisition — rebuilding trust and retention with customers facing a new service tier and price increase, saving the majority of at-risk accounts. Ranked #44 nationally among sales representatives using Cintas’ internal KPI structure. Managed a full first aid, AED, Safety, and PPE compliance program for business clients — OSHA advising, inventory, restocking, and safety data sheet implementation. Selected as regional point-of-contact for a company-wide replacement handheld device rollout, leading training and helping to troubleshoot for the new system. Led monthly safety team meetings and completed Cintas's internal leadership development track.

Built a full brand identity from scratch — visual direction, packaging, and a cohesive social media presence — working directly with artists and printers to bring designs to production. Planned and shot photography campaigns and managed marketing materials, website, and social media across every stage of brand development. Managed the full sales cycle and route planning across the Pacific Northwest, growing to 200+ clients nationally through cold outreach, route sales, and representation at national trade shows. Owned bookkeeping, payroll, vendor and inventory management, quality control, and shipping/packaging logistics for a delicate product line.