nyxrupta

Marketing Lead

I’m a Web3-native growth strategist with 3+ years of experience scaling blockchain startups across DeFi, GameFi, RWA, and DePIN. I specialize in building GTM strategies, executing viral campaigns, and activating high-impact KOL networks.

I’ve worked alongside pioneers like Tether’s Co-Founder and Cardano’s CGO, activating 1,500+ KOLs, driving GTM for DeFi & AI-native protocols, and running airdrop campaigns on Galxe, Zealy, Intract, and more.

Whether it's building high-retention communities, crafting PR and content strategies, or aligning marketing with product and fundraising goals — I bring both speed and strategy to the table.

Looking for: Growth/Marketing roles in crypto-native orgs, trading platforms, DAOs, or high-growth DeFi protocols.

Experience: 3 years

Yearly salary: $40,000

Hourly rate: $25

Nationality: 🇮🇳 India

Residency: 🇦🇪 United Arab Emirates

Experience

Marketing Manager

CropBytes

2022 - 2024

Spearheaded targeted marketing campaigns that increased user acquisition by 20%, contributing to consistent month-over-month growth. Forged partnerships with top SEA & South American Web3 communities, boosting organic reach by 25%. Rolled out a full-scale SEO strategy, leading to a 15% increase in domain authority and improved search rankings. Improved email open rates by 10% and click-through rates by 20% through A/B-tested campaigns. Elevated social media engagement by 25% through interactive content and giveaways. Scaled community from 0 to 70,000+ in under 6 months, driving 1.8x DAU growth. Hosted 25+ AMAs across Telegram & Discord; managed multiple Twitter Spaces with industry leaders. Designed and executed PR & comms strategy aligned with competitive benchmarks and GTM narrative. Published monthly newsletters and strategic roadmaps to maintain transparency and excitement.

Skills

content-marketing

influencer-marketing

kol

marketing

seo

social-media

english

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