nz3000s

Joined pre-launch and helped scale Interport to a top-10 bridging protocol by daily volume, reaching $3B+ in volume. Owned marketing across key channels, including content, community, and partnerships. Used partnerships as a core growth and distribution channel, managing them end-to-end. Built and grew a loyal community, improving engagement and brand visibility.

Led marketing for a leveraged yield farming DeFi protocol from early-stage to post-IDO. Delivered two successful IDOs and built full GTM strategy, brand, and narrative. Managed a cross-functional team across content, social, PR, and analytics. Ran user acquisition and education campaigns for crypto-native audiences.

Led marketing for an early-stage DeFi protocol focused on automated yield strategies. Rebuilt product messaging and web presence to regain user trust. Launched educational content and an ambassador program to support user retention and organic growth.

As a Digital Marketing Lead, I manage a team of professionals composed of developers, marketing specialists, data analysts, and web/campaign administrators, focusing on global digital marketing projects within the IT industry. My responsibilities include analyzing data, developing web pages, and executing lead-gen campaigns, SEO, SEM, and email marketing. My day-to-day work involves using Jira, Confluence, MS Project, Salesforce, Marketo, Semrush, Google Tag Manager, Google Adwords, Funnelytics, Marketo, and CMS platforms.