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Responsibilities at Kayak Finance: Spearheaded marketing strategies for a comprehensive DeFi ecosystem, including features like Stableswap, Concentrated Liquidity Swap, and Yield & Governance Vault. Enhanced the platform’s position as the central liquidity hub on Scroll by driving long-term growth and sustainability initiatives. Designed and executed social media campaigns to boost brand visibility and engage the DeFi community. Developed incentive mechanisms to attract users, encouraging liquidity provision and staking participation. Collaborated with cross-functional teams to align product features with user needs, ensuring synergy across the ecosystem. Analyzed market trends and user feedback to refine marketing efforts and strengthen community ties.

Responsibilities at Mhaya Gamefi: Led business development efforts to establish partnerships within the GameFi and blockchain ecosystems. Conducted market research to identify trends and opportunities, aligning business strategies with industry demands. Negotiated and secured collaborations with key stakeholders to enhance Mhaya's presence in the GameFi space. Coordinated community-building initiatives to drive engagement and attract a broader user base. Managed and optimized campaigns to promote Mhaya’s GameFi products, ensuring alignment with brand goals. Provided feedback on product features to improve user experience and market competitiveness.