odaanng

Developed brand identity—logo, color palette, and packaging concepts—for a premium artisan‑cookie line. Designed branded assets (product shots, promotional banners, highlight covers) aligned with the artisan‑cookie identity. Crafted visual content for Instagram, developing posts and stories. Boosted average engagement rate to 6%.

Produced digital collateral (email blasts, banners) for Sulselbar Digital Banking, resulting in a 20% uplift in campaign click‑throughs.

Designed and launched an HRIS web & mobile platform, streamlining attendance, leave, reimbursement, and payroll workflows for 5,000+ employees across TRANSMEDIA Group (TRANSTV, CNN Indonesia, CNBC Indonesia, detikcom, CXO Media, Trans Media Sosial, Beautynesia). Orchestrated the strategy and UX design for a candidate assessment module, boosting internal promotion rate by 20%. Led end‑to‑end design of a career mobile platform, driving 10,000+ installs within 3 months and increasing hiring pipeline efficiency by 45%. Built Allobank Festival recruitment portal for 50+ CT Corporasi subsidiaries, covering job postings, assessments, and admin dashboards.

Crafted social media and advertising assets (Instagram, Facebook ads) for FMCG Brand including (Forisa Group, Tropical Minyak Goreng, Forvita, Fitri Minyak Goreng, and more). Developed landing page and website mockups in Figma used by FMCG Brand including (Forisa Group, Tropical Minyak Goreng, Forvita, Fitri Minyak Goreng, and more).

Crafted podcast cover art and social branding assets, growing listener base by 10%. Designed packaging and campaign collateral for With Kopi, elevating brand recall in local markets.