officialpeter

Sales Development Representative

Strategic GTM Lead | AI & Enterprise SalesHigh-impact revenue driver currently leading sales development at Thomson Reuters.
  • Impact: Directly generated £2.6M in pipeline and responsible for £600k in closed-won revenue.
  • Performance: Achieved 145% of individual target (2024) and led team to 125% of target.
  • Expertise: Enterprise SaaS, AI (CoCounsel), and Outbound Strategy.
Seeking a Closing (AE) or Strategic Growth role in Web3 to apply a rigorous, full-cycle revenue methodology.



Experience: 6 years

Yearly salary: $80,000

Hourly rate: $40

Nationality: 🇬🇧 United Kingdom

Residency: 🇬🇧 United Kingdom


Experience

Thomson Reuters BDR Team Lead & Sales Development Representative (Legal UKI & Europe)
Thomson Reuters
2025 - 2026
Transformed SDR team into high-achieving unit delivering 125% of monthly targets with £2.6M pipeline creation and £600K closed-won revenue. Maintain exceptional individual performance, achieving 140% of personal targets whilst successfully balancing individual contributor responsibilities with team leadership duties. Present strategic insights to senior leadership through weekly manager meetings and monthly deep-dive sessions, delivering comprehensive team analytics and market opportunities. Continue to execute targeted outbound prospecting strategies and support complex sales cycles whilst mentoring team members. Build relationships with key stakeholders at enterprise-level organisations and coordinate product demonstrations.
Sales Development Representative (Legal UKI & Europe)
Thomson Reuters
2023 - 2024
Achieved 145% of target in 2024, consistently exceeding quarterly objectives. Instrumental in supporting the first successful deals for CoCounsel AI product across the EU market. Develop and execute targeted outbound prospecting strategies to identify and qualify high-potential opportunities. Support complex sales cycles by qualifying leads and facilitating handoffs to Account Executives. Build initial relationships with key stakeholders at enterprise-level organizations. Coordinate with Account Executives to arrange product demonstrations and presentations. Maintain detailed opportunity records and activity reports in CRM system.
Business Development Representative
Cognism
2023 - 2023
Exceeded monthly sales qualified opportunity (SQO) targets by 125% through strategic prospecting. Generated qualified opportunities while managing high-volume outbound activity (100+ calls and 50+ emails daily). Initiated conversations with decision-makers at FTSE 500 companies. Implemented consultative approach to understand client needs and qualify appropriate opportunities. Collaborated with Product Strategy team to provide market feedback and customer insights. Successfully prospected across diverse verticals including financial services, technology, and professional services. Maintained comprehensive CRM data to support accurate pipeline management.
Senior Business Development Representative
Datasite
2022 - 2023
Promoted within 14 months based on consistent overachievement of prospecting targets. Secured meetings with enterprise-level decision makers to assess needs and qualify opportunities. Developed deep product knowledge of SaaS cloud technology to effectively communicate value propositions. Collaborated with Product Strategy to provide market insights informing go-to-market strategy refinement.
Talent Acquisition Recruiter
BlackLine
2019 - 2020
Managed recruitment strategy for the EMEA and APAC regions, focusing on Sales, Marketing and Tech roles. Led end-to-end recruitment process for 10-20 concurrent positions. Specialized in recruiting sales talent including Account Executives, BDRs, and SDRs.

Skills

ai
business-development
saas
sales
salesforce
english