oincrivelrui

Outsourced service for the Secretariat of Administration (SEAD) of the State Government of Goiás, Brazil. • Led strategic meetings for technological innovation and data governance • Achieved a 70% increase in data visualization effectiveness through innovative guidelines • Developed over 40 custom Power BI dashboard interfaces across multiple projects, improving data interpretation by 70% • Fostered a data-driven culture, boosting strategic decision-making by 50% • Executed all phases of dashboard development in Power BI: requirements gathering, data modeling with Oracle Design, ETL with Pentaho, semantic layers with Visual Studio, and dashboard creation

• Implemented RSL security measures in Power BI to control data access based on user permission levels • Created an institutional best practices document for Data Visualization covering Gestalt principles, color theory, typography, and storytelling • Developed custom and intuitive dashboards to facilitate interpretation of relevant business data • Conducted strategic meetings for validation and improvement of technological solutions, aligning expectations and gathering feedback • Planned and implemented a data-driven culture, promoting decisions based on precise analyses • Created interactive UX prototypes for web applications, focusing on usability and user satisfaction

• ETL (Extract, Transform, and Load) using PowerCenter • Data organization, analysis, action, and monitoring • Dashboard development with Power BI and Tableau • Support and error correction for BI solutions

Implementation and development of Business Intelligence and Analytics solutions for a healthcare institution. • ETL (Extract, Transform and Load) using Pentaho • Data organization, analysis, action, and monitoring • Development of managerial dashboards with Tableau and Power BI • Python, R, and DAX for data processing and analysis • Implementation of call center panels across multiple departments (outpatient, emergency, chemotherapy, etc.) Key Results: • Reduced financial losses with private inpatient billing by over 80% • Reduced imaging and lab report generation time by over 60% • Achieved 0% loss in APAC (High-Complexity Procedure Authorization) billing through real-time management panels • Achieved 0% loss in AIH (Hospital Admission Authorization) billing through real-time management panels • Increased private sales by 300% during Breast Cancer Awareness campaign (2020) • Increased private sales by 200% during Movember campaign (2020) • Improved patient flow by over 60% with the implementation of service panels on TVs • Provided real-time data for Marketing and Sales campaigns Technologies: Oracle Database, PostgreSQL, Pentaho, SQL, Tableau, MV 2000, Power BI

• Creation and management of Inbound Marketing campaigns • Social media management, email marketing, landing pages, Google Ads, Facebook Ads, and Google Analytics • Content marketing creation and development for social media • Mobile application development (UI/UX) • Copywriting and advertising • SEO, website and blog development • Storytelling Skills: Sales Development, Oracle, Adobe Illustrator, Copywriting