olegrudyy

Built the growth marketing function from zero, owning acquisition strategy end to end — team structure, hiring plan, workflows, and incentive system. Hired and managed a cross-functional team of up to 14 — marketers, a technical specialist, and a designer — with a bonus structure tied to cost and quality. Built the department's reporting and analytics infrastructure from scratch, with Power BI and Airtable dashboards tracking cost, leads, conversion rates, and funnel performance by channel and market. Owned multi-channel acquisition strategy across Google (Search, Performance Max, UAC, Demand Gen), Meta, TikTok, LinkedIn, native networks, push, in-app Telegram, Taboola, Bing, and B2B email outreach. Built a structured experimentation framework combining AI-assisted creative production with a design team, shortening test-and-learn cycles. Managed growth strategy across RU/EN global markets, including complex, niche GEOs with strict quality requirements. Redesigned customer acquisition journeys for financial products, including an original Telegram chatbot and quiz-based funnel with handoff to the client platform. Oversaw tracking, attribution, and growth infrastructure across the team's full channel and technology stack.

Owned paid acquisition on agency ad accounts across Meta and native ad networks, directing static and video creative production with a designer. Built and optimized landing pages and conversion funnels for customer acquisition campaigns. Managed daily budgets of $1,000+ across Spain, Poland, Serbia, Australia, Canada, and the UK, plus native Tier 1 GEOs, sustaining 800–1,000 qualified leads/month at a 5–10%+ conversion rate. Promoted to team lead in the final year; scaled the acquisition team and introduced Google Ads as a secondary channel to diversify beyond Meta. Built and managed a network of affiliate, agency, and vendor relationships to support scaling.

Progressed from entry-level operations into a full paid acquisition role, building creative briefs, testing campaign setups, and developing cost-tracking and reporting processes. Owned customer acquisition for RU-market FX products, sustaining ~3,000 qualified leads/month at steady state with a record month above 5,000, at a cost per lead up to $7 and a 2.5%+ conversion rate. Promoted to team lead in the final year, directing the output of a 5-person acquisition team and developing original channel and partnership strategies.