oleksiosa

Product launch: Led end-to-end launch of a phygital NFT brand in the Berachain ecosystem as product/BD lead — coordinated smart contract development, NFC-chip authentication, and Shopify fulfillment; achieved 100% sell-out of a 420-piece mint (~10 ETH) in a bear market. Community + BD: Grew Discord to 5,000+ members and X to 2,000+ followers with zero paid acquisition; led partnership outreach with Berachain ecosystem projects for co-marketing and cross-community launches. Ownership: Owned full P&L, timeline, and stakeholder communication across dev, community, and fulfillment streams — from concept to physical product delivered to holders internationally.

Team & operations: Built and managed a 3-person on-chain operations team running interaction strategies across LayerZero, zkSync, and Starknet — full operational accountability, weekly reporting to private backers, and risk management of allocated capital. Infrastructure scale: Oversaw infrastructure of 150+ nodes and wallets across multiple L2 and ZK-rollup ecosystems; acted as product owner for internal tooling used for on-chain interactions, workflow automation, and position tracking. Analytics & research: Established internal research and counterparty-screening processes for the team — wallet forensics, transaction flow analysis, and risk assessment applied to daily operations.

Account ownership: Primary Account Manager and relationship owner for Unilever's brand portfolio (Dove, Axe, Magnum) across 5 European markets — sole point of contact from Brand Managers to Director level, managing a €1-2M+ annual budget and coordinating 1,000+ SKUs through client approval cycles. Scale & delivery: Coordinated multi-market campaign delivery between client, creative, and production teams under weekly locking cadences — zero tolerance for compliance gaps in a regulated FMCG environment. Process automation + onboarding: Led internal automation pilot: designed scalable workflow templates (Excel/XML/Celtra pipelines), owned client-facing rollout, and onboarded 6+ team members into the new process. Retention & growth: Retained and expanded account scope over 2+ years of ownership — onboarded new brands into the portfolio and grew client investment through consistent senior stakeholder management and scope negotiations.

Workflow & reporting: Built client collaboration infrastructure across multi-market campaigns — established Power BI reporting frameworks and briefing systems later adopted by senior management of global accounts. Executive communication: Delivered data-driven performance analytics to C-suite stakeholders, developing fluency in translating complex operational data into executive-level narratives — foundation for promotion to Senior AE.

Coordinated 360° integrated campaigns (TV, Digital, e-Commerce) for Mondelez and Philip Morris — early exposure to enterprise production workflows, budget coordination, and cross-agency delivery.