olharassokha

Spearheaded demand generation strategies, crafting compelling campaigns that captivated the target audience and generated substantial interest. Orchestrated and executed successful webinars, events, and trade-shows, skillfully managing budgets and negotiating optimal prices to deliver outstanding results. Streamlined internal event processes, fostering seamless collaboration between local sales and marketing teams, as well as the HQ marketing team. Revamped PR, social media, and content marketing strategies, significantly improving PR coverage and driving an increase in marketing qualified leads (MQL).

Led a team comprising a talented photographer, skilled copywriter, detail-oriented PPC specialist, and savvy SEO specialist to drive effective lead generation campaigns. Developed innovative lead generation strategies, leveraging market insights and consumer behavior analysis to deliver remarkable results. Played a key role in product development initiatives, collaborating cross-functionally to ensure alignment between marketing and product teams. Achieved an impressive 35% increase in lead generation and a notable 20% improvement in engagement, fueling business growth.

Conducted comprehensive market research to identify market trends, customer pain points, and competitive landscapes, enabling the development of impactful go-to-market strategies. Implemented strategic sales and marketing improvements, email marketing, webinar lead generation, and targeted retargeting campaign. Organized and managed exhibitions and events such as SportExpo and MissIT. Leadership skills in recruiting and managing high-performing marketing teams, driving collaboration and fostering a positive work environment.