olivers1army

I led the marketing team at the engineering collective that delivered the Polkadot protocol in 2020, and continues to serve as its key technical contributor. I originated thought leadership content and helped senior leaders thrive on-stage at major Web3 events. Multiplied engagement on owned social channels by a factor of 12. More broadly, I guided strategy in product marketing, events and communications for the network of enterprises that make up the Polkadot ecosystem.

In my first Parity role, I was content lead on partnership launch campaigns with Mythical Games, Energy Web, Deloitte, Vodafone, and Circle during a major expansion period for Polkadot in 2023. Devised and developed more powerful social messaging for Polkadot channels, leading to 20% engagement growth.

I created ad copy, educational & UX content for global trading platforms. Content lead for US brand FOREX.COM, I also provided market analysis for City Index in the UK, and led creative campaigns for our chief sponsorship partner, Saracens.

UX writing, social media strategy, video scripts, internal communications, plus thought leadership articles, SEO-heavy blog writing & editorial strategy, directly reporting to the CEO of this sports trivia gaming platform.

Oversaw a five-fold increase in traffic to the website and social media channels by radically improving existing practices for a new disruptor in the sports betting space.

Headhunted to lead digital output for the UK’s horse racing broadcaster, rapidly building a library of viral video content alongside exclusive written content.

Launched youtube.com/goal, handling a budget of $1m a year.

Specialising in cricket; regularly put in charge of teams of other journalists. I broke a range of exclusive stories, conducted extensive interviews and gathered a substantial following.