olivialarocca

Developed product names, brand identity, and visual style, including web design, logo design, illustrations, and animations. Created targeted brand messaging and strategies to engage specific audiences. Authored and maintained a comprehensive Style Guide to standardize brand tone, asset usage, and messaging consistently across all channels, acting as a key resource for team members. Produced explainer videos with 3D and voiceover artists, managing scripting, storyboarding, animation, and final editing to demonstrate app functionality and user benefits. Worked directly with stakeholders and team members to identify long term objectives and develop strategies. Responsible for creative projects from concept to completion, managing timelines while producing visual collateral for digital, print, and merchandise.

Worked directly with small, local business owners to create digital presence’s that would increase their SEO performance and improve overall business. Created custom logos, visual brand identities and marketing assets for a well-rounded brand presence online and in person. Worked with tech / web3 startups to assess their product offerings & improve communication, crafting visual brand identities and style guides. Oversaw production of web design, print collateral and merchandise, collaborating with team members and ensuring quality and consistency.