omgjustalex

Built and led product and design functions for US$10M Series A Web3 startup. Established and scaled-up of the Product and Design functions into an 8-member team; mentored and developed team and enhanced team structure and workflow to enable the team to scale capabilities to grow with the company. Led development of product strategy and roadmap by focusing on user-centric product design, driving 450% growth in the user base and setting the foundation for a US$10M in Series A funding round. Led the development and rollout of new Web3 products including a cutting-edge social wallet, NFT staking platform, marketplace, and a VR-based metaverse, achieving a 21% uplift in unique user engagement. Led product development for high-profile NFT campaigns, recording an unprecedented sale of 4,000 Ethereum NFT tokens within 5 hours and generating over US$800k in revenue, providing a strong foundation for product market fit. Introduced agile methodologies within the startup, significantly optimizing team productivity, enabling rapid iteration, and expediting product time-to-market.

Led development of Sunlife’s iPad app. Served as Product Owner for the deployment of Sunlife's digital platform on iPad Tablet OS, elevating user experience for agents and customers, improving retention rates and reducing costs. Coordinated comprehensive requirements gathering and strategic backlog prioritisation for dual workstreams, bridging the gap between numerous markets, ensuring enhanced collaboration and alignment across diverse teams. Led cross-functional team comprising BAs, UX/UI designers, and Engineers to meticulously develop user stories, craft prototypes, and execute estimations, ensuring a unified and streamlined product development journey. Led strategic effort with BU SMEs to optimize business operations and align product to new business processes, reducing operational complexities and enhancing process efficiency, translating into tangible business benefits and customer value.

Drove the regional expansion of Manulife MOVE App. Led the successful launch of Manulife MOVE's localized app across three major markets, orchestrating roll-out strategies, timelines, and empowering regional teams for seamless integration, playing a key role in Manulife’s global digital strategy. Worked closely with customers to identify key requirements, engineered and implemented breakthrough product features that quadrupled engagement rates, dramatically elevating customer satisfaction and Net Promoter Score (NPS). Led the Manulife MOVE App's (iOS/Android) integration with a leading tech provider, overhauling the Rewards ecosystem to amplify user engagement and garner robust local market support, enhancing user loyalty and market penetration. Led cross functional coordination of a complex ecosystem of vendors, partners, stakeholders, to manage and align diverse business requirements across Manulife's Asia Region, ensuring a cohesive and strategic approach to product development.

Led development and launch of Reward+ app. Led market rollout of the HSBC Reward+ Mobile App across Hong Kong, managed a dynamic cross-functional agile team to manage user story backlog, accelerating the introduction of groundbreaking features. Managed a pioneering integration between the Reward+ and OpenRice apps, facilitating direct merchant bookings and capturing over 2,000 new-to-bank customers and 400k downloads within five days following the launch.

Led strategic technology consulting engagements for key clients like AXA and Crown. Led collaboration with AXA Regional CEOs and CMOs to forge a US$26.5M business case for a comprehensive Digital Transformation initiative, secured US$6.7M in Phase 1 funding. Conducted a meticulous fit-gap analysis against stringent business requirements and technology roadmaps for a crucial IT program, identified significant gaps in technology design, proposed comprehensive improvements to C-level executives.

Led strategic projects for senior executives. Led impactful projects including building a Unit Cost Model to provide the Chief Security Officer with visibility into internal service pricing, budgeting, forecasting, and expedited customer onboarding. Built BU scorecard, allowing leadership to assess progress on strategic initiatives.