onafets

Led business development, partnerships, and fundraising strategy across the Shards Protocol ecosystem. Successfully pitched to VCs and launchpads, contributing to $2M+ in capital raised. Owned end-to-end execution of TGE for the $SHARDS token. Built and launched RewardsHQ, scaling from 0 to 300,000+ users in 100 days through ecosystem partnerships and distribution strategies. Led a cross-functional team of 18 across product, engineering, and operations to ship three core products (Shards GuildTech, RewardsHQ, Aura.tech). Acted as primary point of contact for strategic partners, protocols, and infrastructure providers throughout the partnership lifecycle.

Drove outbound BD efforts by pitching to 100+ talents and agencies, generating 1,000+ qualified leads. Designed and optimized internal systems for onboarding, training, scheduling, and talent management to support scalable growth. Managed a distributed team of 5, ensuring smooth day-to-day operations and execution. Planned and executed talent development initiatives to improve retention and partner satisfaction.

Sourced, onboarded, and managed relationships with 50+ Web3 gaming partners. Worked closely with product and engineering teams to support technical integrations and partner launches. Closed $100,000+ in NFT sponsorship deals with brands and ecosystem partners. Launched and scaled an affiliate/KOL program involving 50 influencers, driving user acquisition and brand awareness.