oputera

• System Transformation: Orchestrated the integration of 13 fragmented channels into a unified CRM engine, acting as the primary voice of customer and delivery bridge between regional business needs and Product/Tech hubs in Australia and Singapore. • Revenue Growth: Owned the delivery roadmap for the inbound process rollout, ensuring 100% response rates across 44,000+ interactions through successful production launches and clear release planning driving 103.9m+ in assisted revenue • Lead Generation Process Transformation: Lead the transformation of lead generation team by bringing automation on gross lead, achieving 149% from gross lead target and structured lead generation database

• Salesforce Implementation: Led the regional Salesforce rollout across four territories, configuring system architecture to align with local market requirements and data integrity standards. • Programmatic Growth: Standardized pipeline management and reporting during a monetization trial, contributing to IDR 20.9M in recurring billing by ensuring accurate lead-to-paid tracking. • Infrastructure Foundation: Established the initial success infrastructure, including on-field and telemarketing retention playbooks that drove a 142% repeat customer rate.

• Operational Performance: Conducted rigorous trend analysis to increase production capacity by 20% and improved cross-docking workflows by 15%. • Process Standardization: Developed and implemented high-impact SOPs to reduce friction in fulfillment centers, ensuring scalable growth during peak demand cycles.

• Business Scaling: Spearheaded the 0-to-1 launch of three major business verticals (Beef, Seafood, Poultry), scaling from inception to a weekly GMV of ~IDR 1B. • Commercial Strategy: Managed complex supplier partnerships and end-to-end pricing, driving 2x quarterly sales growth.

• GTM Framework Development: Developed market entry and growth analysis frameworks to support executive-level decision-making for complex Southeast Asia expansion projects. • Quantitative Market Research: Conducted deep-dive landscape reports and competitor benchmarking to provide the analytical foundation for high-stakes client bids.