oscarvm17

Sr. Digital Marketing Manager

I’m Oscar Vasquez, a data-driven marketing professional with over 7 years of experience in the ever-evolving world of digital marketing.

I specialize in multi-channel marketing management, as well as transforming data insights into impactful results.

Throughout my career, I’ve had the opportunity to work with amazing companies and teams—from New York to California and all the way down to Central America. I’ve also honed my skills in business administration and big data analytics, earning a diploma from MIT and consistently obtaining certifications on Google and Meta platforms.

I’m passionate about solving problems, and finding meaningful insights for better planning and executing marketing strategies. I pride myself on being proactive, flexible, and continuously learning to deliver value.


Experience: 7 years

Yearly salary: $56,000

Hourly rate: $25

Nationality: 🇬🇹 Guatemala

Residency: 🇬🇹 Guatemala


Experience

Sr. Marketing Optimization Manager
AI Digital
2024 - 2024
Oversee the paid media execution, optimization, and reporting of multiple clients, ensuring seamless delivery as well as alignment with their business goals. Real-time, data-driven optimizations and strategic recommendations through comprehensive reporting
Sr. Paid Media Manager
GroupM
2021 - 2024
Managed paid media campaigns across multiple digital platforms, such as GoogleAds, DV360, Meta. Planning and exeution of digital campaigns as well as budget management, KPI optimization, and reporting
Business Insights Cordinator
Prensa Libre
2016 - 2020
Lead & designed marketing strategies based on consumer insights data of digital and traditional touchpoints as well as developed metrics to evaluate short- and long-term performance and planning of multiple products
Research Executive
Kantar
2014 - 2016
Understanding client needs, and effectively communicating findings through data dashboards and presentations, as well as leading and managing market research projects from inception to completion, ensuring high quality standards
Research Assistant
Kantar
2013 - 2014
Performed data analysis, helping prepare presentations charts and reports, and contributing in client deliverables to ensure they tell a coherent and logical story aligned with their objectives

Skills

brand-marketing
product-marketing
research
seo
social-media
marketing
english