oxcreator

- Built v01 from the ground up, shaping the product vision, go-to-market strategy, and execution to establish a competitive presence in the AI-driven marketing automation space. - Led the development of a PLG-focused growth model, ensuring frictionless user onboarding, activation, and retention without reliance on traditional sales-led motions. - Designed and implemented automated, AI-powered marketing journeys, enabling SaaS companies to personalize and scale customer engagement with minimal technical overhead. - Drove customer acquisition and adoption, leveraging SEO, paid acquisition, content strategy, and partnerships to grow v01’s user base. - Built a data-centric experimentation framework, optimizing marketing performance and product-market fit through iterative testing and real-time analytics. - Positioned v01 as a category-defining product, differentiating it from legacy marketing platforms with a focus on automation, AI-driven personalization, and SaaS-specific solutions.

- Defined and executed Webstudio’s growth strategy, driving acquisition, activation, and retention through a product-led growth (PLG) approach. - Spearheaded multi-channel marketing initiatives, including SEO, paid media, content marketing, and community engagement, to increase brand visibility and user adoption. - Optimized onboarding and activation flows, reducing friction and improving conversion rates from free trials to paid users. - Built a data-driven experimentation framework, leveraging A/B testing and analytics to refine messaging, pricing, and positioning, leading to measurable improvements in customer lifetime value (LTV) and churn reduction. - Developed and scaled automated lifecycle marketing campaigns, ensuring users received personalized, high-impact touchpoints throughout their journey. - Partnered with product and engineering teams to align growth initiatives with feature adoption, ensuring marketing efforts translated into real product engagement.

- Lead the development and delivery of the annual marketing plan & budget in line with the company's strategic priorities and revenue goals. - Build and direct the acquisition strategy for all key user groups across APAC, NA & the EU, resulting in a +500% ROI increase in FY 2021. - Create and maintain a holistic nurturing strategy tailored to drive each user group through their AAARRR journey (Awareness, Acquisition, Activation, Retention, Referral, Revenue). - Build a culture of robust data collection and A/B testing to improve campaign performance. Leading to a 54% average improvement from campaign start to end. - Exceed user acquisition & adoption numbers by +60% for the year of 2021. - Grow & lead an international team of 40+ growth managers, marketers, analysts & pirates.

- Drove digital marketing efforts for an enterprise B2B platform, focusing on lead generation, brand visibility, and customer engagement. - Managed and optimized SEO, SEM, email marketing, social media, and paid advertising, ensuring maximum ROI on marketing spend. - Measured and analyzed campaign performance against KPIs, using data-driven insights to refine strategy and improve conversion rates. - Evaluated and enhanced the customer brand experience across all touchpoints, ensuring a seamless journey from awareness to acquisition. - Optimized user funnels and conversion points, continuously testing and iterating to improve lead generation for enterprise clients. - Planned and executed A/B tests and growth experiments, identifying opportunities to scale marketing efforts efficiently.

- Launched my career in growth marketing at a fast-paced agency, working with a variety of clients to drive traffic, engagement, and conversions. - Assisted in SEO research, content strategy, and paid ad campaigns, learning the foundations of digital marketing and performance optimization. Supported A/B testing and analytics, tracking campaign performance and identifying opportunities for improvement. - Helped execute email marketing and lead nurturing strategies, gaining hands-on experience with automation tools and customer segmentation. - Contributed to client reporting and strategy sessions, learning how to translate marketing data into actionable insights. - Developed a growth mindset, continuously testing, iterating, and improving marketing tactics across different industries.