pablokhaylov

- Participation in the launch of projects on the foreign market: development of content plan, creation of narratives and Briefs, calculation of planned KPI’s; - Developing and building a strategy of product promotion from scratch in a new market: choosing right platforms, formats taking into account main KPI’s; - Search for KOL’s on various platforms (YouTube, Twitter, TikTok, Instagram) by foreign geo (EU, USA, MENA, LATAM, etc.); - Control of the advertising production process: checking scripts and draft integrations, creating text for description and unique links with UTM; - Maintain multiple ad campaigns for different clients (ISLM Coin, Haqqex CEX, Brighty App, BinPong App, Tirador); - Calculating unit economics of integrations (CPV, CPL, ER, CTR, ROI); - Conducting post-campaign analysis and make reports; - Testing new hypotheses and formats (e.g. find brand ambassadors and making packages for a long-term cooperation); - Working with budgets from $20,000 to $80,000 per month; - Making promos with Top tier bloggers (CHICO CRYPTO, Crypto, ALTCOIN BUZZ, Altcoin Daily, Crypto Mason) and niche channels.

- Searching for bloggers for current company’s goals (YouTube, Telegram, Twitter); - Quality control of the channel and relevance to target audience; - Leading a team of 1-2 IM-managers: assignment of duties and control over their implementation; - Work with different geo’s (CIS, Latin America, Europe, USA, Turkey, etc.); - Working with budgets from $30,000 to $100,000 per month; - Creating and copywriting promotional posts for Telegram and Twitter influencers; - Leading the entire process directly with bloggers or through an agency: preparing promotional material, leading approval process, making changes and monitoring the publication; - Calculating unit economics and post analysis of campaigns (CPV, CR, ROMI, CPL, etc).

- Strategic planning, monitoring business metrics and scaling of influencers channel (YouTube, Telegram, Instagram) and seeding process management (Telegram and VK) exclusively for the CIS region; - Interacting closely and building effective work with agencies/ contractors; - Forecasting the results of advertising integrations (CPV, CPL, ER, CTR, ROI); - Control of the advertising production process: checking scripts and draft integrations, creating text for description and unique links with UTMs; - Collecting and analyzing reports in different formats to study the customer portrait and their CJM; - Composing HADI tests and testing new hypotheses/ formats; - Budget allocation to key product areas: IT (programming), Non-IT (design and marketing) and Sales; - Creating a calendar of releases (10 to 30 publications per month).

- Proactive work with YouTube authors, focusing on the development and growth of the channel; - Day-to-day communication with authors, dealing with urgent issues and holding consultations; - Determining partner’s main needs and building a personal plan for channel development; - Monitoring and analyzing the statistics for the entire segment and individual channels to keep track of profitability levels, new opportunities, and potential problems; - Conducting retention calls, trouble shooting and contract prolongation; - Interaction with related teams within the company (legal, finance, development and policy); - Project management for new branches of business: generating ideas for new services, analysis of demand, performing tests and implementation of new services.

- Searching for bloggers for the client's current needs; - Analyzing the audience (SocialBlade, HypeAuditor, LabelUp, etc.), checking the channel for fake subscribers; - Outreaching bloggers, their representatives or agencies. Managing all conditions and details of promotion; - Preparing a media plan, making a Brief from the scratch, assisting the blogger during the preparation stage if necessary, coordinating and controlling the release date and time of publications; - Search for foreign bloggers (LatAm, India and Turkey). Conducting all communication in English; - Successful experience in implementing integration with Indian channel (200% ROI); - Tracking KPIs on the results of the advertising campaign: reach, registrations, FTD (first time deposit) - account replenishment; - Hypothesis testing - integration with web2 channels (technology, travel, news, sports, etc).