pagalverse17
Creative Director
Head of Design with 9+ years leading brand, product (UX/UI), and campaign design for high-growth consumer platforms
including noon and Swiggy. Proven record building and mentoring design teams, defining design strategy and design
systems, and partnering cross-functionally with product, engineering, and marketing leadership. Creative direction
grounded in data — driving double-digit improvements in click-through rate (CTR), engagement, and brand recall.
Founder of independent studio Pagalverse.
Experience: 8 years
Yearly salary: $0
Hourly rate: $0
Nationality: 🇮🇳 India
Residency: 🇦🇪 United Arab Emirates
Experience
Design Manager
Swiggy 2022 - 2025
Led product and campaign design for one of India's largest consumer platforms; streamlined the pipeline to ship 100+ creatives weekly. Conceived and shipped 500+ themed and brand merchandising campaign, improving click-through rate and brand recall across app touchpoints.
Art Director
Hashtag Orange 2020 - 2021
Directed brand campaigns for Snickers, Wildcraft and more; built brand systems across every visual touchpoint.
UI/UX & Brand Designer
Vital 2019 - 2020
Defined brand language and design system; designed the end-to-end product experience.
UI/UX & Visual Designer
Affairal 2018 - 2019
Product UI, brand visuals, and design guides across web and social.
Skills
brand-designer
design-manager
head-of-design
lead-designer
design
english