pallavin

Led product strategy and execution for decentralized finance (DeFi) solutions, ensuring seamless user experience and platform scalability. Defined vision, strategy, and product roadmap, collaborating closely with engineers, designers, analysts, data scientists, and researchers. Gathered and analyzed customer insights to drive data-informed product decisions, improving engagement and adoption. Drove adoption of crypto-native features, working with cross-functional teams and ecosystem partners. Designed and delivered crypto-first products, aligning with the MetaMask mission to drive blockchain adoption. Researched user pain points and market trends in Web3 and traditional finance to inform product development. Established product standards, educating teams on best practices and maintaining a high bar for user experience. Led a cross-functional team (user research, data analytics, technical writing, front-end, and API developers) to be user-focused, discovery-led, and data-driven.