panther3

Led full-stack social media strategy and execution for leading Web3 and gaming brands across X (Twitter), Instagram, Discord, and Telegram—driving a +214% increase in impressions within 30 days of launch through high-performing content campaigns (memes, viral threads, short-form videos). Designed and deployed AI-driven content agents to automate research, first-draft copy, and scheduling across X, Discord, and Telegram—shortening content production cycles by ~50% and increasing publish cadence without sacrificing quality. Integrated AI tools (content ideation, sentiment analysis, and caption optimization) into the creative stack to surface high-ROI concepts and perform sentiment-driven moderation—improving engagement quality and campaign ROI by 35%. Architected narrative-driven token-launch campaigns and long-form Twitter threads that framed technical token mechanics as human stories—resulting in higher share rates, amplified earned media, and a 60% community growth spike during launch windows. Built and managed global influencer programs, partnering with top-tier gaming and crypto KOLs to drive 1.3M+ campaign impressions and +300% referral traffic via structured ambassador programs and performance-based incentives. Led cross-channel campaign audits to identify growth levers and underperforming content formats; redesigned content funnels for a Web3 client, driving +214% impressions in the first 30 days while improving conversion pathways to reduce drop-off between awareness and community join. Managed simultaneous product rollouts, community events, and influencer programs across Discord, Telegram, and X—adapting tone and format per platform to maintain brand voice and deliver consistent KPIs across diverse audiences. Designed a proprietary influencer scoring system using Google Sheets and sentiment analysis to identify ROI-positive creators—boosted campaign ROI by 35% and cut influencer sourcing time by 50%. Owned end-to-end campaign execution—from strategy and content ideation to performance tracking—ensuring brand alignment and measurable business impact across Web3 ecosystems. Diagnosed declining Discord retention by analyzing event cadence and reward mechanics; launched gamified scavenger hunts and loyalty tiers that reversed churn and increased active users by ~50%.

Scaled Discord and Telegram communities for an NFT gaming project by +50% in active users, leading community gamification (NFT hunts, AMAs, loyalty rewards) and implementing moderation standards that sustained high retention. Served as primary community liaison during high-stress token launches—de-escalating conflicts, synthesizing user feedback for product teams, and maintaining trust that preserved net promoter sentiment and long-term community value. Produced executive-ready presentation decks, website copy, and multi-channel announcement schedules to align marketing, product, and DAO stakeholders—ensuring synchronized launches and clear external messaging that maximized participation. Drove continuous campaign optimization through multiple market cycles and regulatory noise in crypto—maintained performance by iterating on messaging and partnerships, ultimately delivering sustained growth and repeatable launch playbooks for future projects. Led a six-week outreach cadence to secure long-lead partnerships with top crypto KOLs; persevered through multi-touch negotiations to close ambassador deals that generated 1.3M+ impressions and sustained referral traffic. Orchestrated multi-channel community campaigns for token launches and NFT drops in collaboration with cross-functional product and DAO teams—increased user participation and FOMO-driven engagement via Twitter Spaces, live mints, and countdown content. Developed content across long-form threads, newsletters, and video updates to support product rollouts, ensuring consistent, on-brand messaging across all community and marketing channels. Acted as the voice of the brand, managing community sentiment and feedback loops that shaped product decisions and improved overall community trust and loyalty.

Managed and grew a portfolio of gaming and crypto brand accounts on X, Discord, and Telegram, achieving +40% average increase in engagement through optimized content planning and trend-aware posting. Created and scheduled cross-platform content calendars (memes, graphics, community polls, threads), consistently driving user interaction and boosting brand visibility in niche Web3 verticals. Executed community-first strategies—responding to DMs, engaging in threads, and nurturing conversations—that helped foster organic brand loyalty and influencer amplification. Built data-driven reports using Hootsuite, Sprout Social, and native analytics tools to identify growth levers, optimize posting times, and refine content mix for maximum ROI. Collaborated closely with internal stakeholders and clients to align social media execution with broader brand, campaign, and product launch goals.