parhamlilian

Lead Data Analyst & Blockchain Expert

I'm a data-driven professional with over 7 years of experience at the intersection of data analytics, blockchain strategy, and Web3 innovation. I specialize in building predictive models, designing scalable tokenomics systems, and crafting data strategies that directly impact business growth and user engagement.

As Lead Data Analyst at Hexagon Game Studio, I built the analytics function from the ground up, contributing to two major game projects: Tons of Dungeons (Telegram-based, 2M+ users) and Honeyland (Web & mobile, 300K+ users). My work led to significant revenue growth, improved marketplace conversion, and a major reduction in churn through machine learning and user behavior modeling.

Previously, I helped launch and scale token economies at Mazdax Exchange and Crypto-Potential, improving platform adoption and reducing marketing costs through data-informed strategy. My technical skills include Python, R, SQL, Power BI, Looker, Grafana, Dune Analytics, and Flipside Crypto. I'm also experienced in ETL pipelines, SSMS, and building AI-based support systems.

Beyond my core work, I co-hosted the January Third Podcast on Web3 trends, and have led 10+ courses and webinars in DeFi, NFTs, and blockchain data analysis. I'm passionate about building at the intersection of crypto and data — where smart design meets strategic growth.

Open to collaborations, speaking opportunities, and exciting projects in blockchain, gaming, and data-driven product development.


Experience: 5 years

Yearly salary: $62,000

Hourly rate: $50

Residency: 🇦🇪 United Arab Emirates


Experience

Blockchain & Tokenomics Advisor
Duckfactory
2022 - 2023
Led the design of token and NFT utilities, influencing project valuation by 25% through the strategic combination of in-game mechanics and tokenomics. Created comprehensive project roadmaps and in-game flows, contributing to a 35% increase in projected revenue. Defined strategic business goals, achieving 80% of milestones within the first year of operations by aligning teams around a data-driven project vision.
Data Strategist & Analytics
Honeyland (Hexagon Game Studio)
2022 - 2025
Spearheaded the creation of the analytics division, formulating a comprehensive data strategy and metrics framework that supported company-wide decision-making. Produced detailed, actionable reports for all departments, contributing to an 8% increase in user engagement and a 15% revenue boost. Designed and implemented data-driven features that increased NFT marketplace daily volume by 15%, boosted newcomer-to-active-user conversion by 6%, and enhanced overall revenue by 12%. Drove the introduction of new revenue channels based on predictive data insights. Built machine learning models in Python and R, accurately predicting key business metrics and contributing to strategic decisions. Developed an AI agent using Large Language Models (GPT), reducing customer support ticket load by 30%.
Blockchain & Tokenomics Expert
Mazdax Exchange
2020 - 2022
Architected a robust tokenomics strategy for a utility exchange token, driving a 15% increase in user engagement and expanding the platform’s user base. Led a market research initiative that resulted in a 12% revenue increase and the development of new revenue streams. Established and managed the Analytics division, producing insights that led to a 10% reduction in marketing expenses.
Business Analyst
Crypto-Potential
2018 - 2020
Orchestrated partnership acquisitions, expanding the partner network and achieving a 6000% increase in community members within 3 months through targeted, data-driven strategies. Designed a social media strategy based on analytics, increasing engagement by 500%. Implemented cost-saving strategies through data analysis, reducing operating expenses by 7%.

Skills

blockchain
crypto
data viz
data-science
gaming
meme
solana
tokenization
tokenomics
analyst
english