parry

Spearheaded product design for Refer’s Web3 KOL collaboration platform—crafted wireframes to polished UI, aligning creator hiring workflows with crypto-native UX patterns and driving a 40% boost in user engagement during private beta. Shaped the end-to-end product vision, from platform UX to brand assets—led visual identity, designed merch, pitch decks, and social graphics, ensuring cohesive storytelling across product and marketing touchpoints.

Collaborated with cross-functional teams, including product managers, engineers, and stakeholders, to deliver MVP product within a 3-month deadline. Redesigned Intuition AI dashboard to WCAG 2.1 AA, cutting disability-related support tickets from 120 → 90/wk and lifting 30-day retention from 48 % → 67 % (Statistics by Productboard).