pashapechkin

Content Lead

Social and content marketer with 7+ years across tech, digital agencies and e-commerce. Managed up to six SMM specialists and 3–6 client accounts simultaneously. Hands-on experience in Hyperliquid ecosystem partnerships, Crypto Twitter, NFT activations and community content. 

Also exploring: Growth Marketing / Growth Operations, especially roles combining organic acquisition, community, partnerships and experimentation. 


Experience: 8 years

Yearly salary: $42,000

Hourly rate: $15

Nationality: 🌏 Remote

Residency: 🌏 Remote


Experience

Content Lead
The Reach Agency
2026 - 2026
• Ran GUJA organic content and multilingual CRM/email coordination. Q2 vs Q1: post interactions +85%; Stories interactions +643%. • Managed Klaviyo campaigns and flows; €14.3K in June revenue attributed to automated flows (+82% vs May).
Business Development & Community Partnerships
Catbal
2025 - 2025
• Owned Hyperliquid ecosystem collaborations end-to-end: partner outreach, negotiation, creative concepts, illustrator briefs, copy and X publishing. • Created gamified NFT and cross-community activations, including a joint Vegas Poker tournament with 263 qualified entries. • Reviewed 1,600+ NFT whitelist allocation records across five tiers; organized X Spaces with partners, including one with 320 tune-ins.
VK Records
Social Media Manager
2024 - 2024
Owned social planning, copy and short-form video; VK audience grew 7.2K → 9.9K in three months and 20 videos generated 206K views.
Senior Content Producer
Palindrome
2023 - 2024
Managed 3–4 projects and a three-person FunPay content team; Telegram grew organically from ~12K to ~25K subscribers over six months.
Senior SMM Manager / Cluster Lead
Picturer (AAAAA Agency)
2019 - 2023
• Managed up to six SMM specialists and 3–6 client accounts, covering strategy, editorial work, production and reporting. • Citilink: engagements per post +24%, community +19.7%; Careerspace: Instagram monthly reach 613K → 2.67M. • ASUS / ROG: agency-made posts achieved 42–46% more organic reach than other brand content.

Skills

community-manager
growth-marketing
social-media
english