patxflo

Account Manager

 

Patricia Florentino is a versatile and driven professional with a rich background in marketing, account management, and education. Currently based in Spain as a Digital Nomad, Patricia is pursuing a career transition by studying to become an Air Traffic Controller, showcasing her adaptability and commitment to new challenges.

With a Bachelor’s degree in Communication Arts from De La Salle University - Manila, Patricia has built a strong foundation in bilingual research, cross-cultural communication, and data-driven storytelling. Her professional journey includes roles as a Senior Marketing Analyst at Shopee Philippines, where she led customer retention campaigns, and as an Account Manager at Dentsu Jayme Syfu Inc. and Centaur Digital Marketing Inc., managing key accounts and executing PR campaigns for brands like Red Bull Philippines and AJINOMOTO®.

In addition to her corporate experience, Patricia has a passion for education, having worked as an English Language & Cultural Assistant in Spain, where she taught over 200 primary students and promoted cross-cultural understanding. Currently, she balances her studies with her role as a Virtual Administrative Assistant, providing strategic support in property management and client servicing.

Patricia is seeking opportunities that align with her diverse skill set and passion for continuous learning. Whether in marketing, communication, or her new career path in air traffic control, she brings a unique blend of analytical thinking, project management, and cross-cultural expertise to every role she undertakes. 


Experience: 5 years

Yearly salary: $60,000

Hourly rate: $25

Nationality: 🇵🇭 Philippines

Residency: 🇪🇸 Spain


Experience

Senior Marketing Analyst
Shopee Philippines
2022 - 2022
Spearheaded campaigns for Customer Retention Management (CRM) and Shopee Loyalty which boosted platform customer retention by 10%, order conversion by 8%, and buyer uplift by 10%. Implemented voucher campaigns for Shopee Coins to push customers to use their incurred coins thereby creating a more positive shopping experience. Generated performance analyses to track KPIs and provided recommendations to optimize initiatives and user cohorts. Collaborated with cross-functional regional teams to share PH best practices and identify ways to improve ongoing tactics, incentives, communications plans, and AB testing for customer segments. Managed executions of key in-app touch points specifically microsite development, key visual creation, and low-priced item collections.
English Language & Cultural Assistant
CEIP Recaredo Centelles
2022 - 2024
Educated over 200+ Primary students focusing on English as a Second Language (ESL) under the Ministry Program in La Vall D’Uixo, Castellon in Spain. Conducted conversational activities to enhance students' grammar, speaking and listening skills. Fostered cross-cultural understanding by sharing knowledge and insights about Philippines & English-speaking countries. Provided individualized support to students, addressing their specific language learning needs. Collaborated with English professors to integrate inclusive & interactive lessons. Utilized multimedia resources and technology to enhance the learning experience.
Account Manager
Dentsu Jayme Syfu Inc.
2021 - 2021
Managed day-to-day and end-to-end transactions with clients for various key accounts while maintaining client-agency relationship for the following brands: AJINOMOTO® Philippines Corporation, Glico Philippines Inc., Dentsu X Japan (Panasonic), MamyPoko Philippines. Oversaw the management of over brand's social media accounts in terms of crisis management, community management, and content development. Spearheaded internal team activities and meetings, pitch presentations, and client meetings. Crafted comprehensive competitor analysis and research, assisting with campaign development for current clients and new prospects. Coordinated video production projects and managed together with internal teams such as Creatives, Strategy and Media Planning department.
Account Manager
Centaur Digital Marketing Inc.
2020 - 2021
Strategically managed the needs of the client, overall budget and timelines to ensure timely implementation of each project. Developed organization and product-focused PR campaigns for the following brands & clients: Red Bull Philippines, Department of Tourism - Dive Philippines, Jose Cuervo Philippines, Kick-Start Coffee. Spearheaded UX/UI design with the Web Development team for Planet Sports Inc. Worked collaboratively internally with the different teams in ensuring a seamless campaign execution. Lead both traditional PR involving social media management, key opinion leader management, and media relations. Involved in pitching for new business and developing PR communication plans & proposals.
Media Relations Officer
Centaur Digital Marketing Inc.
2019 - 2020
Formulated media strategies for various accounts such as Kiehl's, RedBull, Big Bad Wolf, Keepr Storage PH, AJINOMOTO AminoVital®. Provided daily, weekly and monthly PR mileage reports. Implemented PR initiatives & editorial insights on press releases and feature articles. Prepared briefing materials for clients & press kits for the media before the on-site and/or digital event. Established & strengthened the relationship with different media outlets & publications.

Skills

account-manager
ai
communication
community-manager
content-marketing
crm
customer-success
customer-support
digital-marketing
education
english
freelance
full-time
marketing-communication
part-time
project-manager
research
social-media
spain
marketing
english
spanish
tagalog