paulschwab

Established a creative art space in Neukölln, hosting over 30 unique events and attracting 10,000 guests in 2023. Executed interactive brand integrations (i.e. for Urban Outfitters) and innovative art exhibitions that fuse physical and virtual art. Curated and coordinated efforts with over 200 cultural creators. Managed Social Media to organically generate 800k in brand awareness and a highly engaged community of 5,000 followers.

Directed strategic marketing initiatives and led a team to establish a high-profile festival with integrated brand experiences. Grew an engaged community to over 42,000 followers and 16,000 guests through targeted multi-channel campaigns. Implemented multi-channel campaigns and overseen content creation of hundreds of influencers to reach over 1 billion contacts across social media, display, TV, print, PR, and CRM. Developed and executed brand integration strategies, increasing sponsorship revenue to over 1 million euros.

Reporting to CEO & Board: Presented strategic marketing initiatives and contributed to brand development. Developed and implemented a sustainability strategy, enhancing brand reputation and public relations. Managed the conception and project development of a new upcycling label until its spin-off (Rebirth Studios). Coaching of the About You brand team to improve brand management and consistency across channels.

Led a digital marketing team of 21 people and implemented multi-channel campaigns across Europe. Achieved a +35% increase in ROAS for 15 e-commerce clients. Reduced CPL by 70% for 20 lead generation companies, optimizing campaign efficiency. Positioned Leverate Media among the top 5 Facebook agencies in Europe in 2016 through innovative digital marketing initiatives.