pbpm1

Business Development & Partnership Lead

An entrepreneurial, innovative Founder and CEO, with over a decade of experience successfully spearheading the execution of organizational growth through innovative solutions and business strategies. Proven track record in developing and scaling innovative digital products. Experienced in developing GTM strategies, fostering a robust client base and partnerships, and leading teams to their full potential. Pioneered an AI & ML powered digital advertising system, and secured contracts with international symbol groups, PLCs, FMCG and Blue-chip brands. Offers years of expertise in client network expansion and sales growth, working with contractors and C-suite clients. Robust industry knowledge across multiple verticals, multi-faceted management capacities, and a decade of experience overseeing innovation, strategic direction, growth and investor relations. Successful personal investor in Crypto & Blockchain projects and deeply passionate about helping to build cutting edge Web3 solutions. A results-orientated leader with a “can-do” attitude and extensive experience in scaling businesses.

Experience: 11 years

Yearly salary: $130,000

Hourly rate: $85

Nationality: 🇮🇪 Ireland

Residency: 🇮🇪 Ireland

Experience

FOUNDER/CEO

Edge Media

2015 - 2024

Demonstrated exceptional business knowledge by building a company from ideation, GTM strategy, and product launch. Showcased negotiation capabilities by securing international clients by simplifying the offering and benefits to customers. Developed the first on-shelf digital signage system with AI & ML tech, delivering real-time shop floor data to clients. Developed on-chain payment protocol linked to ad engagement. Built retail media network across multiple symbol groups and linked to programmatic and private client networks. Analyzed and delivered bespoke media price modelling, to align with media agency and direct client’s media spend. Proficiently implemented changes and proposed plans; monitored company performance and handled full financial and P&L responsibility and funding pitches; professionally performed team leadership and market analysis. Led fund raising and product viability with VC & PE investors, along with pitching to global brands and agencies at scale.

MANAGING DIRECTOR

City Box Media

2011 - 2018

Launched multiple market first campaigns in AR/VR and nascent tech solutions. Set yearly targets on sales across ROI & UK networks; actively devised outbound and agency sales strategy and set YOY targets. Collaborated and communicated with clients, built and maintained relationships and grew yearly LTA partnerships. Streamlined the organization’s daily operations and was responsible for various initiatives and B2B marketing campaigns. Led and supervised 5 sales team members and multiple freelancers, and developed world class talent and strong culture. Developed and maintained deep relationships with stakeholders, enhancing corporate credibility and market presence. Worked directly with FMCG and Blue-Chip brands advising on digital strategy, content and ROI management. Designed sales strategy and client network partnerships, managing sales, ops and strategizing long-term growth.

Account Director

Irish Independent

2008 - 2011

Delivered multiple media firsts. Digital advertising strategy and buying. Managed 15m in agency spend YOY across a range of Financial and CPG clients. Contract and spend negotiations at board room level.

Account Director

PML Group

2005 - 2008

Managed 7 figure DOOH budgets for leading media agencies and brands. Campaign strategy and price negotiation on behalf of, and with leading financial and CPG clients.

Skills

business-development

customer-support

head-of-sales

partnership

product-lead

product-marketing

project-manager

sales

english

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