pbranco

Senior Product Manager whose passion is acting as the glue between the technology, marketing, merchandising, UX Design, and analytics teams to find and deliver tools and solutions that solve both customer and business problems. I aim to impact an organization's bottom line by improving online Conversion Rates via customer-centric problem solving.

Building software solutions with a customer first mindset has contributed to my success in both SaaS and E-commerce organizations. Starting my career as a Business Analyst / QA engineer, and later a Product Analyst, helped me learn the foundations of the Software Development Lifecycle (SDLC) and product development methodologies, later enabling me to step into Product Management.

Developing a product's strategy, regularly gathering customer feedback, analyzing customer data, and coordinating product releases with teams across the organization have taught me how to be a flexible product manager at all levels of a company. My teams always strive to focus on the most impactful work for the customer, whether that's internal stakeholders or external users.

Specialties: Software Product Management, Product Strategy and Planning, Roadmapping, E-commerce, SaaS, SDLC, Requirements Gathering, Product Delivery, Automating Business Processes, Product Prioritization, Design Thinking, Product Analytics, and Post-Delivery Data Metrics.