penkej

Led end-to-end design for B2B and B2C platforms, launching features in India and Kenya. Improved onboarding conversion 3 15% → 45%) through UX simplification. Designed responsive, data-heavy dashboards and built a scalable design system. Collaborated cross-functionally with product, engineering, and ops to ship fast and consistently.

Designed and shipped 0→1 products for early-stage startups across Web/iOS/Android. Collaborated directly with founders and developers to define product vision, user flows, and key interactions. Led rapid prototyping and iteration to validate concepts and accelerate MVP delivery.

Led product launches in Brazil and India, adapting UX for local markets. Owned end-to-end design for web and mobile as the sole designer. Collaborated directly with founders and engineers to ship quickly.