petertam

As Head of SEO at a dynamic digital marketing agency, I successfully led a diverse team of SEO executives, content writers, and web developers. My role involved not only overseeing client campaigns but also addressing the complexities of managing multiple clients with varying levels of SEO needs and services. Key Achievements and Responsibilities: Strategic Planning: Designed and implemented tailored SEO strategies, ensuring they aligned with client goals, budgets, and timelines. Efficient Resource Management: Accurately estimated task durations and allocated resources to stay within budget, while maximising team productivity. Workflow Optimisation: Designed a web-based system to streamline on-page optimisation, enabling SEO executives to use the tool during their process. The system produced branded, client-ready reports and precise developer guidelines, saving over 100+ hours annually per SEO executive and boosting efficiency. Team Development: Trained and mentored staff to ensure they could work independently with minimal supervision, fostering a high-performing team. Sales Team Support: Provided the sales team with real data from Ahrefs on prospects’ rankings and keywords, helping them demonstrate our expertise and build trust through concrete insights. This approach set realistic expectations, contributing to higher closure rates and longer client retention. Client Relationship Management: Supported the Client Success Director by providing valuable insights for existing clients, ensuring measurable results and transparent communication throughout project lifecycles. Quality Assurance: Ensured all deliverables met strict quality standards, contributing to the agency’s reputation for excellence. During my time in this role, I led efforts to boost efficiency, foster innovation, and contribute to the agency’s growth through a data-focused strategy.

In my role merging E-Commerce and SEO expertise, I transformed our online presence by boosting monthly organic traffic from 3,000 to 56,000 unique visitors. I secured top-five Google rankings in Thailand’s competitive cybersecurity market, targeting high-value keywords such as ‘business security’, ‘endpoint protection’, ‘spyware’, and ‘phishing’ and many others. Notably, spyware page outranked Wikipedia’s page, demonstrating exceptional content optimization and authority building. Leveraging insights from Google Search Console and Ahrefs, I refined our digital strategy and managed Google Ads campaigns, achieving up to 145% ROI. My technical skills shone through in developing our Magento e-commerce platform and creating custom WordPress tools for seamless CRM integration, proving my ability to blend marketing strategy with practical tech solutions.

At 123 Ranking, I boosted company’s online visibility by securing the #1 spot on Google UK for “seo services” and multiple top 10 rankings for similar keywords. My strategic approach also helped our sister company, freevirtualservers.com, jump from page two to the top 7 positions for “free hosting” searches. I maintained a robust network of 150 partner websites, creating quality content partnerships that boosted our clients’ authority. To streamline our outreach efforts, I developed an automated system that tracked and analyzed link-building data, making our team’s work much more efficient. This mix of SEO expertise and technical innovation helped us deliver strong results for clients in a competitive digital market.

Through strategic SEO planning, I helped the Dustblasters (a cleaning services company) dominate local searches in Peterborough, reaching top positions for key services like end of tenancy cleaning (#1), carpet cleaning (#3), and after builders cleaning (#3). Focusing on user experience, I boosted sales by 60% through optimised landing pages, while technical enhancements reduced page loading times by 60%. I managed successful campaigns across Google Ads, Bing Ads, and Facebook, always tracking performance to focus on the best-converting terms. Going beyond SEO, I implemented a strategy that earned 5-star Google Maps reviews from satisfied customers. I also created targeted email campaigns through GetResponse and developed a custom WordPress-based CRM to streamline client and invoice management. This all-around approach to digital marketing helped grow the local business presence and customer base.