philhaus

▪ Orchestrated product development for meme trend analysis, creator behavior tracking, and token activity—enabling wallet-linked progression, onchain incentives, and data-driven campaigns. ▪ Engineered gamified reputation systems, subscription models, and monetization frameworks—including tiered gating and behavioral loops—to foster long-term creator retention and ecosystem value. ▪ Scaled @JungleBayAC’s 100+ artist/builder network, powering meme contests, narrative drops, onchain events, and support for creator content—generating millions of impressions. ▪ Forged Base x Rarible partnership for Onchain Summer 2025; launched ‘Seeds from the Memetic Garden’ as MintR’s inaugural drop (369 1/1s from 40+ artists), homepage-featured, driving engagement via onchain rewards. ▪ Directed growth: Onboarded creators, designed tokens ($JBM on CoinGecko), led campaigns (e.g., Bankr burns for purity), implemented support/moderation workflows (ticket triage, feedback capture), and analytics—hitting 10k+ X followers, 7k+ Discord. ▪ Amplified artist content (e.g., via novel drops, metaphorical Jungle Bay Island)—aligning with Base’s creator sponsorships and global activations to drive feedback and retention.

▪ Directed U.S. operations for global social content platform, scaling to 5M+ users via geo-targeted campaigns, creator activations, and cultural programming. ▪ Managed $3M annual budget and 15-person team; collaborated with Tel Aviv engineering to refine UX and roll out upgrades. ▪ Launched Mobli Beach House as a creator hub, boosting content creation, KOL partnerships, and organic growth (parallels to Web3 community spaces).

▪ Co-founded viral app hitting 1M+ downloads in <4 days and #1 App Store rank globally—purely organic, no paid spend. ▪ Spearheaded GTM, creator seeding, and campaigns for cultural adoption, earning press (Colbert Report, Silicon Valley) and scaling to 700K+ DAUs. ▪ Built SF ops team for post-launch support; positioned as signaling protocol to secure $1M funding and enable IoT/emergency uses (proto-Web3 notifications).

▪ Co-founded mobile creator platform scaling to 5M+ users in 18 months via earned media, partnerships, and community growth. ▪ Pioneered subscription/PPV monetization pre-creator economy, hitting 90%+ conversions and defining the category. ▪ Oversaw GTM, acquisition, and expansion through drops, events, and livestreams; led $40M acquisition by América Móvil, handling negotiations/diligence.