phthaolt

- Design end-to-end UX/UI for both internal and client products, ensuring usability and scalability. - Collaborate with PMs, developers, and clients to translate business goals into effective design solutions. - Build and maintain the company’s Design System to enhance consistency and efficiency. - Participate in product discovery and client meeting to define user needs and design direction. - Support marketing projects (landing pages, proposals, company profile) ↘ Key Highlights: - Achieved high design approval rate by presenting clear rationale and iterating with users. - Delivered major projects including a food delivery app, website revamp (all sites), company profile, and an internal product - an automated marketing platform.

- Designed and optimized user flows and interfaces for language-learning apps (Mochi Listening, MochiVocab, MochiKanji, etc.) and Web3 games (Slime Revolution, Meowtopia) for both mobile and web platforms. - Collaborated with developers, product managers, and testers to ensure logical flows and smooth feature implementation. - Conducted user interviews and usability testing to collect feedback and identify improvement opportunities. - Tracked product performance with Google Analytics and proposed UX improvements based on insights. - Used Firebase Remote Config for A/B testing and iterating new features based on data insights. - Participated in release management for mobile app versions and internal admin modules (user accounts, content/video system). - Worked with Marketing team to enhance UX, improve learning mechanics, and boost engagement - Managed and prioritized multiple projects effectively in an agile setting. ↘ Key Highlights: - Launched new features (Mochi Garden, Mochi Adventure) to increase user engagement and retention. - Improved onboarding flows and learning experience for Mochi Listening through behavioral insights and user research. - Designed core features for Slime Revolution and Meowtopia, both of which achieved strong performance- detailed impact metrics available in portfolio (Slime: 145K+ on-chain active members, 3.8M+ transactions, 25K+ NFT minted; Meowtopia: 483K NRU, 27K DAU avg, 1.19M transactions, 661K unique wallet)

- Created social media visuals and internal design materials supporting the marketing and sales teams. - Collaborated with marketing and tech teams in the redesign of Nhanh.vn’s website, focusing on user navigation, layout, and UI consistency. - Delivered timely design assets for campaigns and internal initiatives across departments. ↘ Key Highlights: - Contributed to the company-wide website redesign project, improving overall UX and interface consistency. - Improved brand consistency and engagement across campaigns and platforms. - Gained domain knowledge in e-commerce and retail management systems.