pitoyd
Senior Art Director
.jpg)
As a senior graphic designer and art director, my focus is on strategic visual storytelling and intentional design. I bring an uncompromising level of craftsmanship to digital imaging, vector illustration, and custom typography. Whether executing intricate bespoke lettering or complex visual editing, I prioritize authentic execution, structural rigor, and flawless final delivery to elevate digital brand ecosystems.
Experience: 11 years
Yearly salary: $102,000
Hourly rate: $40
Nationality: 🇮🇩 Indonesia
Residency: 🇮🇩 Indonesia
Experience
Senior Creative Designer
Play It Forward / fwen.io 2022 - 2024
Led visual development for campaigns, branding, in-game assets, and motion content across platforms. Drove a cohesive brand identity from scratch that resonated in Web3 and gaming communities. Delivered motion pieces that significantly boosted user engagement on social media. Collaborated cross-functionally with devs, marketing, and product teams.
Graphic Designer
Bali Hai Brewery Indonesia 2019 - 2020
Designed packaging and key visuals for international beer campaigns. Created digital tools and POS materials that elevated brand visibility online and on the ground. Developed seasonal promo kits and visuals aligned with regional trends (esp. South Korea).
Graphic Designer & Promotion Coordinator
ITC Depok Mall 2010 - 2018
Produced promo visuals and seasonal campaign assets that increased foot traffic and tenant sales. Managed all print and digital marketing materials for tenant support. Organized and documented internal events with consistent branding.
Skills
design
english