Growth-driven marketing professional with over 10 years of experience fully dedicated to digital media and performance marketing. Proven expertise in paid media strategy, campaign management, and data-driven decision-making across multiple channels and verticals. Highly analytical thinker with a strong ability to turn data into insights that drive measurable business growth.
All my career was fully dedicated to digital marketing on web2, proven expertise in paid media strategy, campaign management, and data-driven decision-making across multiple channels and verticals. Highly analytical thinker with a strong ability to turn data into insights that drive measurable business growth. Since i started to invest on crypto in 2020 i started to think how can i bring my expertise into the web3.
Im trully passionate about what i do, i've been heavily growth-driven professional and very i have a great desire to learn and share knowledge.
Just need one chance to start over this new career and begin this new journey.
Experience: 10 years
Yearly salary: $30,000
Hourly rate: $40
Nationality: 🇧🇷 Brazil
Residency: 🇧🇷 Brazil
Experience
Senior Marketing Analyst
ÓRIGO ENERGIA 2020 - 2025
Lead strategic planning and execution of paid media initiatives across the full funnel — from awareness to conversion — driving consistent growth in lead generation and acquisition efficiency. Designed and maintained real-time performance dashboards in Power BI and Supermetrics, improving visibility and decision-making across marketing and commercial teams. Analyzed campaign and sales data to uncover insights and implement optimization tactics focused on ROI and CAC reduction. Oversaw the relationship between internal stakeholders and external media agencies, ensuring alignment and delivery of KPIs. Coordinated A/B and multivariate testing frameworks to refine messaging, creative, and targeting strategies. Supported the integration of data analytics into growth decision-making processes, improving overall campaign scalability. Created and presented the main report for the commercial committee, a data-driven presentation forum where C-Level stakeholders taking business decisions.
Media Analyst
MIRUM AGENCY (WPP Group) 2017 - 2020
Managed multi-channel media campaigns (Google, Meta, Programmatic, Affiliates) for the Performance Hub of SKY Brasil, applying Agile and Scrum methodologies. Developed A/B testing and continuous optimization routines, achieving improved cost-efficiency and conversion rates. Delivered full-funnel media plans balancing branding and performance goals, ensuring consistent message alignment across platforms. Worked closely with C-level stakeholders to define paid media strategies supporting customer acquisition and retention.
Junior Media Analyst & Intern
BLINKS | Isobar Group 2014 - 2016
Supported campaign reporting, budget control, and performance insights, ensuring accountability and continuous improvement. Trained and developed interns inside the media team. Operated and optimized paid media campaigns on Google Ads, Facebook Ads, and programmatic platforms, managing investments from small businesses to national brands.
Customer Support Specialist (Google Ads)
TELETECH 2013 - 2014
Analyzed client performance data and delivered actionable recommendations to improve advertising effectiveness and retention. Provided strategic consulting for SMB advertisers on Google Ads, focusing on campaign optimization and ROI. Budget managing and revenue upsell. Small and medium advertising agencies for planning, execution and measurement in digital marketing campaigns.
Skills
communications
defi
digital-marketing
growth
growth-hacker
growth-marketing
marketing-analyst
marketing-lead
marketing-specialist
meme
product-manager
product-marketing
social-media
web-designer
web3
marketing