plotnicki

Supervised, proofread, and approved various campaigns within Sun Life's ecosystem of vendors for publication, ensuring accuracy and alignment with brand guidelines. Managed a team of over 120 submitters across Sun Life's Canadian Marketing team, overseeing the execution of publications and maintaining quality standards. Utilized Wrike Management to streamline the process of sending campaigns to publication and facilitate effective communication within the team.

Produced engaging email CRM campaigns for Walmart Canada, reaching an audience of 4.6 million subscribers. Utilized Wrike Management for efficient project coordination. Collaborated with designers and developers to execute seasonal campaigns, driving record profits. Led ideation of innovative digital initiatives. Worked with the social media team to craft compelling messaging. Used Walmart’s Google Analytics for strategic insights. Collaborated with cross-departmental copywriters to refine Walmart Canada’s brand messaging and tone.

Edited and proofread sponsored content commissioned by brands to ensure alignment with brand standards and editorial guidelines. Developed and executed SEO strategies utilizing Semrush to enhance content visibility and drive organic traffic. Generated compelling and engaging titles through analysis of Pressboard and Google Analytics data, selecting headlines that maximized brand awareness and audience engagement.