pokiehl7
Content Strategist & Writer
Proficient in verbal and written communication. I am experienced in content ideation and creation for B2B and B2C brands. With 6 years of experience in content strategy and writing in the lifestyle, fintech, cryptocurrency, and real estate industries, I am a versatile writer who can adapt his pen to any niche. I am equipped with the following key skills: content writing and editing, digital and content marketing, SEO, research, and project management. Highly driven and independent, I am adept at understanding and simplifying complex concepts for the layman.
Experience: 4 years
Yearly salary: $60,000
Hourly rate: $0
Nationality: 🇸🇬 Singapore
Residency: 🇸🇬 Singapore
Experience
Marketing Executive (Full-Time)
CapitaLand 2024 - 2025
Drove the Workspace Marketing Team’s SEO strategy, creating organic owned content and performing on-page SEO optimisation for the Workspace Content Studio blog and CapitaLand’s BPIL property pages, alongside technical SEO optimisation with the Group Communications team. Led the Eyes on the Future/Innovation Made Real editorial series, where we feature tenants from the Singapore Science Park and explore how CapitaLand has fueled their research and innovation efforts. Led the Workspace Marketing Team’s website content, ensuring property pages, blog content, and landing pages are updated and SEO optimised.
Content Writer
Cake Group 2022 - 2023
Wrote and edited blog articles and white papers across Cake Group’s verticals, including Levain (B2B), Bake (B2C), and Birthday Research (Blockchain Research and Development). Worked closely with product marketing teams to strategise and create content for Cake Group. Supported marketing efforts through EDMs and website copies.
Content Strategist (Full-Time)
Salween Group 2021 - 2022
Planned and executed SEO-focused content strategies for various B2B brands predominantly in the fintech and venture capital industries. Researched and ghostwrote original editorial content for corporate blogs. Planned and managed LinkedIn and Facebook social media calendars for the same B2B brands.
Content Writer (Freelance)
The Smart Local Media Group 2019 - 2023
I curated and wrote sponsored posts, branded content, and organic content for The Smart Local Media Group’s different verticals, including The Smart Local, Uchify, Eatbook, Zula, and Wiki.sg.
Skills
content-marketing
content-writer
copywriting
ui-ux-designer
english