Head of marketing with 8+ years of experience scaling Web3, EdTech, and E-commerce. Grew a Layer-1 blockchain to 1M+ active wallets and 1M+ followers(X & Telegram). Expert in developer-led and community-led growth, successfully driving 400+ hackathon projects. Reduced CAC from $20 to $11 through funnel optimization and channel mix improvements, while increasing retention from 7% to 34%. Managed a quarterly budget of €120k and led teams of more than 15 people.
Experienced in building marketing functions from scratch, hiring and structuring teams, and staying hands-on when needed. I believe that many problems can be solved through communication.
Selected Growth Wins:
- Awareness: 3M+ social impressions; 100K+ YouTube Ads impressions; scaled social channels to 1M+ total followers
- Acquisition: 2,500+ hackathon registrations; 100k users regs in wallet;
- Activation: 100+ developer projects onboarded into the ecosystem
- Retention: Improved retention from 7% to 34%
- Customer Experience: Support flow redesign → +18% NPS
- Unit Economics: Reduced CAC from $20 to $11
Experience: 9 years
Yearly salary: $80,000
Hourly rate: $45
Nationality: 🌏 Remote
Residency: 🇵🇱 Poland
Experience
Head of Marketing
MaxSwap 2024 - 2024
- Attracted over 30k registered users in 6 months by executing a GTM strategy focused on KOL marketing and targeted Telegram campaigns. - Optimized paid acquisition campaigns on Telegram Ads, reducing CPA to under $1.80 and scaling user sign-ups. - Implemented lifecycle email flows (welcome, activation) that increased D30 retention from 7% to 34% - By optimising user acquisition and retention channels, blended CAC improved from ~$20 to ~$11. - Built market credibility by securing a speaker slot at NBX Warsaw and coordinating with 15+ KOLs.
Growth Marketing Manager
Reactive Network 2024 - 2025
- Developed and executed the GTM strategy for a new EVM execution layer, defining the ICP and positioning that grew the developer acquisition funnel. - Launched and promoted a hackathon from start to finish: 397 participants, 74 submissions, resulting in over 10 dApps being deployed; worked cross-functionally with product/DevRel to move teams from build → deploy. - Scaled DevFund (grants) via performance marketing + CRO: ran A/B tests on creatives and landing messaging, improving ad → landing page view rate 2%→9%, applications per unique visitor 50%→70%, and reducing CPL by 60% (€300→€120), generating 82 qualified applications in 3 months.
Marketing Manager and Community Team Lead
Venom Foundation 2022 - 2024
- Managed 6 vertical-specific communities (DEX, NFT, Bridge, Launchpad, etc.), scaling each from 0 to 200K+ users. - Led the growth strategy that scaled the network from 0 to 1M+ active wallets and the X (Twitter) community to 1M+ followers(https://x.com/VenomFoundation). - Built the community foundation from scratch pre-mainnet, launching Discord, Telegram, and ambassador programs to drive initial user adoption and content creation. - Directed a global hackathon that drew 2,515 participants, significantly increasing developer engagement and user-generated content.(https://dorahacks.io/hackathon/venom-hackathon/hackers) - Created and managed a co-marketing program for ecosystem dApps, leading to one partner winning an industry contest and saving the foundation ~$100k.(https://x.com/hackenclub/status/1686792118000291840?s=61)
Senior Project Manager
Skyeng 2021 - 2022
- Overhauled operational workflows for a 500+ person student support department, reducing ticket resolution SLAs from 11 days to just 3. - Led a project to redesign the student support model, increasing student NPS by 18% and the course graduation rate by 12% within a single academic year.
Skills
community-manager
content-marketing
copywriting
digital-marketing
growth-hacker
growth-marketing
gtm
influencer-marketing
marketing-lead
marketing-manager
marketing-strategist
product-marketing
retention-marketing
social-media
strategy
marketing