polly

- Designed and executed full-funnel marketing strategy to attract Solidity developers and dApp teams: Competitor analysis, TA, CJM, Market research - Led GTM efforts for hackathons, Dev Fund, and Bounty program. - Owned media planning and campaign execution: Reddit, LinkedIn, Telegram, X, Google Ads. - Developed landing pages and campaign copy; collaborated with design and product. - Represented the project at Web3 conferences; brought in marketing partners. - Finding and tracking KPIs. - Attracting DeFi, DeFAI, Gamify dApps to the project ecosystem Key Achievements: - 397+ hackathon participants → 74 submitted projects → ecosystem expansion. - Launched Dev Fund with paid acquisition CPL of €120 per applicant. - Supported launch campaign at Mainnet, establishing project visibility in developer circles. - Built the pipeline for dApp ecosystem growth post-Mainnet: • Launched campaigns that resulted in 82 DevFund applications within 3 months after launch • From those, 10+ projects have already become active dApps, with more in the pipeline

- Developed GTM and growth strategy for hard-to-promote crypto product. - Executed paid acquisition via Telegram Ads, Facebook Ads, teaser networks. - Represented project at crypto conferences as speaker. - Handled KOLs, bloggers, and aggregator listings. Key Achievements: - Delivered traffic via low-CAC channels (RichAds, Telega.io, Juicyads). - Secured exchange listings via media partnerships.

- Managed 6 vertical-specific communities (DEX, NFT, Bridge, Launchpad, etc.), scaling each from 0 to 200K+ users. - Built and led a 60-person marketing and moderation team. - Owned marketing strategy across Zealy, Layer3, Galxe and social. - Managed KOLs, ambassadors, partnerships, and content ops. Key Achievements: - Launched engagement strategies for testnet communities, driving organic user adoption. - Community campaign enabled partner dApp to win external contest, saving $100K in marketing cost. - Delivered 6 mainnet-ready community infrastructures under tight deadlines.

- Managed teams of 14 instructors and 7 community managers. - Built internal tools: Help Center, freelance exchange, project bank. - Reduced HW review lead time from 11 to 3 days. - Improved student retention and graduation through process redesign. - Led transition of company after acquisition by Skyeng. - Managed employee integration, platform migration, and student communication strategy.

- Built and executed multi-channel marketing strategy for 3 education products. - Managed team of 15+ (editors, designers, community, talent). Key Achievements: - Increased engagement rate from 0.7 to 2.3. - Boosted conversion rate by 37%. - Improved email open rates by 56%.

- Created and executed SMM strategy across Instagram, VK, Facebook, YouTube. Key Achievements: - Increased Instagram engagement from 0.6 to 7.3 (ERR). - Grew followers by 25%, generated 3.5K followers from 1 UGC contest.