polly

- Drove a 37% increase in user acquisition over 6 months by executing a GTM strategy focused on KOL marketing and targeted Telegram campaigns. - Optimized paid acquisition campaigns on Telegram Ads, reducing CPA to under $1.80 and scaling user sign-ups. - Implemented lifecycle email flows (welcome, activation) that increased first-transaction rate from 20% to 32% and lifted the average exchanges per user by 15%. - Improved retention from 7% to 34%(30d). - Built market credibility by securing a speaker slot at NBX Warsaw and coordinating with 15+ KOLs, resulting in a 24% increase in direct traffic.(https://nextblockexpo.com/)

- Designed and executed full-funnel marketing strategy to attract Solidity developers and dApp teams: Competitor analysis, TA, CJM, Market research - Led GTM efforts for hackathons, Dev Fund, and Bounty program. - Owned media planning and campaign execution: Reddit, LinkedIn, Telegram, X, Google Ads. - Developed landing pages and campaign copy; collaborated with design and product. - Represented the project at Web3 conferences; brought in marketing partners. - Finding and tracking KPIs. - Attracting DeFi, DeFAI, Gamify dApps to the project ecosystem Key Achievements: - 397+ hackathon participants → 74 submitted projects → ecosystem expansion. - Launched Dev Fund with paid acquisition CPL of €120 per applicant. - Supported launch campaign at Mainnet, establishing project visibility in developer circles. - Built the pipeline for dApp ecosystem growth post-Mainnet: • Launched campaigns that resulted in 82 DevFund applications within 3 months after launch • From those, 10+ projects have already become active dApps, with more in the pipeline

- Managed 6 vertical-specific communities (DEX, NFT, Bridge, Launchpad, etc.), scaling each from 0 to 200K+ users. - Led the growth strategy that scaled the network from 0 to 1M+ active wallets and the X (Twitter) community to 1M+ followers(https://x.com/VenomFoundation). - Built the community foundation from scratch pre-mainnet, launching Discord, Telegram, and ambassador programs to drive initial user adoption and content creation. - Directed a global hackathon that drew 2,515 participants, significantly increasing developer engagement and user-generated content.(https://dorahacks.io/hackathon/venom-hackathon/hackers) - Created and managed a co-marketing program for ecosystem dApps, leading to one partner winning an industry contest and saving the foundation ~$100k.(https://x.com/hackenclub/status/1686792118000291840?s=61)

- Overhauled operational workflows for a 500+ person student support department, reducing ticket resolution SLAs from 11 days to just 3. - Led a project to redesign the student support model, increasing student NPS by 18% and the course graduation rate by 12% within a single academic year.