polly

- Built the marketing function 0→1, hiring the content team, establishing the full vendor stack (SEO, video, paid social), and executing the GTM strategy. - Engineered a Meta Ads to Telegram funnel, A/B testing multiple lead magnets and creatives to cut the cost-per-subscriber by 3x. - Scaled the platform to 10,000+ unique users in 2 months, achieving a 12.8% conversion rate to partner swaps with a $300+ average transaction value.

- Devised and executed the GTM strategy for a new EVM execution layer, defining ICP and messaging to build a developer acquisition funnel that generated 82 qualified grant applications in 3 months. - Managed a global hackathon that attracted 397 developers and yielded 74 project submissions, leading to over 10 dApps deployed on the network. - Optimized the DevFund acquisition funnel by A/B testing landing pages and ad creatives, cutting CPL by 60% (from €300 to €120) and increasing the ad-to-landing-page view rate from 2% to 9%.

- Acquired 30,000+ users in 6 months by executing a GTM strategy centered on high-ROI Telegram Ads and performance-based partnerships with 15+ KOLs. - Increased Reg-to-FTD conversion by 13% by redesigning the user onboarding flow and implementing a multi-channel trust-building strategy. Lifted D30 Retention from 7% to 15% by launching a lifecycle marketing program with triggered emails and in-app messages based on user activity. - Slashed blended CAC by 45% (from $20 to $11) by optimizing the acquisition channel mix and improving down-funnel conversion. - Collaborated with the product team to implement referral loops and incentive programs (cashbacks/rewards), driving organic user growth and increasing LTV.

- Managed social media presence and community with over 1 million followers across 5 different platforms (X, Telegram, Reddit, Discord, Instagram). Built the community foundation from scratch pre-mainnet, launching Discord, Telegram, and ambassador programs to drive initial user adoption and content creation. - Led a global hackathon that attracted 2,515 participants, driving developer adoption and resulting in dozens of new projects on the network. - Headed a co-marketing campaign for an ecosystem project that won a community vote, securing a $100,000+ grant for security audits. - Hired and led a distributed community team of 20 moderators and 10 ambassadors across APAC, MEA regions.

- Restructured workflows for a 500-person student support team, cutting average ticket resolution time from 11 days to 3. - Led a student support redesign project that increased student NPS by 18% and lifted the course graduation rate by 12%.