polly
Product Marketing Manager | Growth Marketer
Product Marketing Lead with 8+ years of experience driving growth in Web3, EdTech, and E-commerce. Proven track record of launching and scaling GTM campaigns that deliver measurable impact:
- Engaged 397+ developers in hackathons, generating 74 project submissions.
- Scaled Testnet user base to 1M+ wallets within three months and onboarded 20+ dApps into the ecosystem.
- Expanded social channels to 1M+ followers on Twitter/X and grew decentralized community to 200 000+ users across Discord and Telegram.
- Optimized DevFund CPL to €120, securing 82 qualified applications within three months post-Mainnet.
Adept at leveraging data-driven insights to refine acquisition funnels, boost engagement, and accelerate product-market fit in cutting-edge technology environments.
Experience: 8 years
Yearly salary: $72,000
Hourly rate: $35
Nationality: 🌏 Remote
Residency: 🇵🇱 Poland
Experience
Product Marketing Lead
Reactive Network 2024 - 2025
- Designed and executed full-funnel marketing strategy to attract Solidity developers and dApp teams: Competitor analysis, TA, CJM, Market research - Led GTM efforts for hackathons, Dev Fund, and Bounty program. - Owned media planning and campaign execution: Reddit, LinkedIn, Telegram, X, Google Ads. - Developed landing pages and campaign copy; collaborated with design and product. - Represented the project at Web3 conferences; brought in marketing partners. - Finding and tracking KPIs. - Attracting DeFi, DeFAI, Gamify dApps to the project ecosystem Key Achievements: - 397+ hackathon participants → 74 submitted projects → ecosystem expansion. - Launched Dev Fund with paid acquisition CPL of €120 per applicant. - Supported launch campaign at Mainnet, establishing project visibility in developer circles. - Built the pipeline for dApp ecosystem growth post-Mainnet: • Launched campaigns that resulted in 82 DevFund applications within 3 months after launch • From those, 10+ projects have already become active dApps, with more in the pipeline
CMO
MaxSwap 2024 - 2024
- Led GTM and growth strategy for a complex crypto product with limited market visibility. - Increased user acquisition by 37% in 6 months via Telegram Ads, and teaser networks (CPA optimization to <$1.80). - Represented the product at 1 crypto conference (speaker at NBX WARSAW). - Secured 4+ aggregator listings and 15+ KOL/blogger collaborations, leading to a 24% boost in brand awareness (based on direct traffic & mentions).
Marketing Manager and Community Team Lead
Venom Foundation 2022 - 2024
- Managed 6 vertical-specific communities (DEX, NFT, Bridge, Launchpad, etc.), scaling each from 0 to 200K+ users. - Built and led a 60-person marketing and moderation team. - Owned marketing strategy across Zealy, Layer3, Galxe and social. - Managed KOLs, ambassadors, partnerships, and content ops. Key Achievements: - Launched engagement strategies for testnet communities, driving organic user adoption. - Community campaign enabled partner dApp to win external contest, saving $100K in marketing cost. - Delivered 6 mainnet-ready community infrastructures under tight deadlines.
Senior Project Manager
Skyeng 2021 - 2022
- Managed teams of 14 instructors and 7 community managers. - Built internal tools: Help Center, freelance exchange, project bank. - Reduced Home Work review lead time from 11 to 3 days. - Redesigned student support and onboarding processes, increasing retention by 18% and graduation rates by 12% within one academic year
Skills
community-manager
content-marketing
copywriting
digital-marketing
growth-hacker
growth-marketing
gtm
influencer-marketing
marketing-lead
marketing-manager
marketing-strategist
product-marketing
retention-marketing
social-media
strategy
marketing
english
russian