polwasabii

Ex‑Cmo & Serial Founder Turning Web2 Playbooks Into Scalable Web3 Adoption

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Entrepreneur‑turned‑growth‑marketer with 10 + years scaling DTC startups—from zero to million in annual revenue and growth advisor for different startups. As CEO/co‑founder of Flappin’ and former CMO at FlyKube, I owned the full funnel: crafted data‑driven strategies, ran 7‑figure paid budgets across Meta, Google & TikTok, and launched in 5 + countries.

Now I’m transitioning to Web3 marketing. I’m actively up‑skilling in on‑chain attribution, quest‑based growth and wallet analytics, ready to merge proven Web2 acquisition tactics with native Web3 loops.

Vertical specialities

  • Paid Acquisition & CAC optimisation
  • Activation & Onboarding funnels (UX copy, a/b testing)
  • Retention & Lifecycle (CRM / e‑mail / push)
  • Data storytelling & dashboards (GA4, Mixpanel, SQL)

Looking for: Growth / Performance‑Marketing roles (remote‑first or Barcelona‑based) at L2s, wallets, DeFi or consumer dApps. Fluent in English & Spanish—prepared to make retail adoption scalable and measurable on‑chain.

You can check my experience and background in detail on LinkedIn: https://www.linkedin.com/in/polclavell/

Experience: 11 years

Yearly salary: $80,000

Hourly rate: $70

Nationality: 🇪🇸 Spain

Residency: 🇪🇸 Spain

Experience

Skills

ads
cmo
crm
digital-marketing
growth-marketing
marketing
english
spanish
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