polwasabii
Ex‑Cmo & Founder Turning Web2 Playbooks Into Scalable Web3 Adoption
Entrepreneur‑turned‑growth‑marketer with 10 + years scaling DTC startups—from zero to million in annual revenue and growth advisor for different startups. As CEO/co‑founder of Flappin’ and former CMO at FlyKube, I owned the full funnel: crafted data‑driven strategies, ran 7‑figure paid budgets across Meta, Google & TikTok, and launched in 5 + countries.
Now I’m transitioning to Web3 marketing. I’m actively up‑skilling in on‑chain attribution, quest‑based growth and wallet analytics, ready to merge proven Web2 acquisition tactics with native Web3 loops.
Vertical specialities
- Paid Acquisition & CAC optimisation
- Activation & Onboarding funnels (UX copy, a/b testing)
- Retention & Lifecycle (CRM / e‑mail / push)
- Data storytelling & dashboards (GA4, Mixpanel, SQL)
Looking for: Growth Management / Performance‑Marketing roles (remote‑first or Barcelona‑based) at L2s, wallets, DeFi or consumer dApps. Fluent in English & Spanish.
You can check my experience and background in detail on LinkedIn: https://www.linkedin.com/in/polclavell/
Experience: 11 years
Yearly salary: $80,000
Hourly rate: $70
Nationality: 🇪🇸 Spain
Residency: 🇪🇸 Spain