prastefanus

Lead sourcing and purchasing of green coffee from multiple origins, ensuring quality and consistency based on market demand. Determine purchase positions and pricing strategies by analyzing crop cycles, production volumes, and supply chain variables. Set sales prices for domestic and international markets based on real-time market analysis, projected harvest yields, and global demand trends. Forecast price movements and seasonal fluctuations using supply-demand modeling, cupping feedback, and crop reports. Monitor competitor pricing and global commodity indexes to inform pricing strategies and trading decisions. Translate the intrinsic and story-driven value of coffee into commercial marketing narratives (origin story, farmer profile, impact metrics). Collaborate with marketing and product development teams to align sourcing strategy with brand positioning and product innovation. Develop and execute annual sales targets and long-term trading strategies to support business growth objectives. Identify and build relationships with buyers across various channels: roasteries, distributors, retailers, and importers.

Lead end-to-end FMCG product development (RTD, instant coffee, and derivative products) from concept to commercialization Conduct market research and benchmarking against existing products to identify trends, gaps, and competitive positioning Explore and evaluate emerging technologies, ingredients, and processing methods to enhance product quality and efficiency Collaborate with cross-functional teams (production, marketing, supply chain) to ensure successful product launches Participate in international exhibitions and trade shows to identify global trends, build partnerships, and source innovations Develop product strategies aligned with consumer insights, pricing strategy, and brand positioning Successfully developed and launched multiple FMCG coffee products tailored for mass and premium markets Identified new product opportunities through global benchmarking and trend analysis Established international connections for sourcing technology and product innovation

Diagnosed and resolved L1/L2 technical issues for custom software, web applications, and local network infrastructure, maintaining a 95%+ first-contact resolution rate. Managed ticket lifecycle from problem to resolution using ticketing tools, consistently meeting strict SLA targets for client response and resolution times. Authored and updated internal knowledge base articles, standard operating procedures (SOPs), and end-user onboarding guides to streamline recurring support workflows. Conducted system walkthroughs and user training sessions for newly deployed software solutions to ensure smooth adoption.