quyenbui88

I had the opportunity to work on an exciting project that challenged my skills and creativity. Toripu is a platform that allows travelers/tourists to book driver for the entire duration of travel in Singapore. Your designated driver will both serve as your personal driver and local tour guide. My main responsibility was to create a user-friendly and visually appealing interface that met the needs of the target audience. I conducted extensive research to gain insights into the user's needs, preferences, and behaviors. I created wireframes, prototypes, and mockups to test and refine the app's design, ensuring that it provided a seamless and intuitive user experience. Throughout the development process, I collaborated with the development team and stakeholders to ensure that the design met industry standards and was feasible to implement.

Transformed campaign ideation process, integrating user-centered design principles to boost campaign effectiveness by 45%. Pioneered the use of interactive elements in print media, increasing audience engagement and recall rates by 55%. Developed and implemented a modular design system for rapid prototyping, reducing time-to-market for client projects by 35%. Collaborated with UX researchers to incorporate data-driven insights into visual designs, improving conversion rates by 40%.