rachelanyi

- Created wireframes and high-fidelity designs for digital products (cryptocurrency, property, HR management) - Utilized UX principles in order to help generate & design customer-centered solutions including but not limited to: - conducting generative interviews to gain insight on user behaviour & generate user personas - creating customer journey maps to identify pain points Collaborated with marketing to manage and revise the visual identity & branding for Enbooth.com, including but not limited to: - logo design - packaging design & printed marketing collateral such as flyers - UI design (interaction design, payment gateway/e-commerce) - social media graphics & content strategy - videography & product photography - illustration Softwares most proficient at: Adobe XD (prototyping & high-fidelity designs), Adobe Illustrator (icons, illustrations, logos), Adobe Photoshop (photography), Adobe After Effects (motion graphics, video editing), iPad Procreate (for hand-drawn illustrations)