rachelswl

Marketing, Growth And Strategy

Hi, I'm Rachel from Malaysia! I have 6-7 years of working experience in the traditional financial sector. I moved to Web3 and currently am the Marketing, Growth and Business Development Manager for Dinari. 

I have implemented different marketing strategies such as:
- research and analyse market movements and trends in the crypto industry for PR and blogpost (contributed for Forbes articles)
- having partnerships with big accounts for social media growth (zkSync, SyncSwap, Bungee/Socket)
- executed discord contests and giveaways to the community and users
- created graphics and video filming content for DefiDive
- created graphics and video for Sat.is 
- pitched to investors and users for fundraising
- came out with content calendar on a high level and everyday execution

I also manage social media accounts across X, LinkedIn, Instagram and YouTube. I am currently looking for a new role to learn more in this ever evolving space.


Experience: 3 years

Yearly salary: $40,000

Hourly rate: $10

Nationality: 🇲🇾 Malaysia

Residency: 🇲🇾 Malaysia

Experience:

Period Title Company
2014 - 2020 Senior external auditor PwC Malaysia
2020 - 2021 Senior external auditor PwC Singapore
2021 - 2022 Team Lead, Corporate Finance British American Tobacco Malaysia

Skills:

content-marketing
design
graphic-designer
meme
marketing
english
malaysian