raeinblockchain

Grew Birdeye’s overall social presence and brand awareness through trend-focused and partner-supported content experimentation, with data-driven iteration. Highlights: Smart Money feature | Monad expansion | BeSeenOnBirdeye campaign. Wrote and optimized SEO/GEO-driven blog posts, technical instructions, and high-impact institutional case studies. Examples: X Cashtags case study | Crypto AI agents | Build a Solana token analytics dashboard. Analyzed weekly and monthly performance data to identify top-performing content pillars, reallocating resources to double down on winning strategies. Utilized ChatGPT, Claude, and Gemini to standardize marketing copy, draft targeted email campaigns, and structure comprehensive creative briefs, significantly increasing output efficiency without losing brand voice. Researched and pitched new distribution channels and collaboration angles for potential partners, successfully growing and managing a network of 300+ major ecosystem players, developer communities, and media teams. Highlights: Birdeye x Monad | Birdeye x Solana Mobile | Birdeye x Backpack Wallet. Pitched, planned, and hosted events, acting as a representative for Birdeye at both local and international Web3 summits. Highlights: Birdeye x OKX DEX Summer Mixer | Birdeye x SuperTokyo | Birdeye @ Breakpoint.

Scaled Superteam Vietnam’s following by 4x across key platforms (X and Youtube) by experimenting with highly targeted, developer-focused content, including comprehensive guides and workshop series. Highlights: Solana Super Game Jam workshop series | Solana Radar Hackathon guide. Researched, planned, and executed community-driven distribution channels and activities, including co-branded hackathons and builder meet-ups, to actively acquire and nurture a strong local network of founders and developers. Highlights: Bitget x Solana Hackathon | Solana Super Game Jam. Planned, directed, and provided clear, reference-backed visual briefs for video editors and designers to produce high-performing series, including attendee highlights, interviews, and workshop recaps for major events. Examples: Startup Village attendee highlight | Startup Village interview | Startup Village workshop recap.

Built and scaled product social platforms from the ground up to over 100K+ combined community members (including 51K organic followers for Desig and 50K+ for Sentre) through a strategic mix of technical education content and partnered campaigns. Thrived in a lean team by directly shaping product positioning for a complex multichain wallet, crafting investor pitch decks, and securing top-tier industry awards (including 1st prize from the Sui x KuCoin Labs Hackathon). Planned and executed the Solana Vietnam Coding Camp (Seasons 1 & 2), driving ~2,700 registrations, managing a $2.5M prize pool, and securing tier-1 PR coverage across 29 major news outlets (including Thanh Nien, Dan Tri, and Tuoi Tre). Acted as the primary brand representative at international summits, successfully researching and entering challenging markets to build a highly active partner network featuring Linea, OKX, and Consensys.

Planned and produced high-performing content across multiple digital channels for high-profile clients including Korean Tourism Organization, EMS, and VinCity. Managed and briefed a team of freelancers and interns to scale content output while maintaining high-quality brand standards.