rafirasyiq

Digital Marketing Communication Lead

With a background in B2B digital communications and performance marketing, Rafi built his career around translating complex technology into clear, outcome-driven narratives, accelerating social and digital performance month-over-month, and managing end-to-end campaigns across paid media, analytics, and growth optimization.


Experience: 5 years

Yearly salary: $100,000

Hourly rate: $20

Nationality: 🇮🇩 Indonesia

Residency: 🇮🇩 Indonesia


Experience

Digital Marketing
PT Supra Primatama Nusantara (Biznet)
2022 - 2024
Increased Leads Conversion by 80% in 2022-2023 Campaign. Increased Biznet Social Media Followers by 10% per month. Introduced and analyzed marketing strategies to interactively improve lead generation performance year over year by forecasting monthly. Managed to maintain the growth of digital sales with leads to deals conversion with increasing percentage 20% monthly. Built and maintained awareness with Social Media and Ads (FB, IG, Linkedin, Tiktok, Youtube). Attended related events that Biznet or Partners held to bring awareness in Social Media. Evaluated opportunities to enhance sales, customer satisfaction, and retention. Coordinated with cross-division internal teams to develop strategic plans and to maintain awareness and leads.
Management Trainee
PT Supra Primatama Nusantara (Biznet)
2021 - 2022
Designed and implemented a practical sales enablement system that simplified product positioning and selling processes, enabling the sales team to execute more effectively in the field. Contributed to a 20% sales increase at the Bandung branch in 2021, driven by clearer sales workflows, improved product understanding, and tighter coordination between sales and supporting teams. Developed a streamlined internal ticketing system for the Network Operations team, improving issue handling, response speed, and cross-team coordination, resulting in more seamless day-to-day operations.

Skills

affiliate
brand-marketing
communication
content-marketing
digital-marketing
email-marketing
marketing-analyst
marketing-communication
copywriting
english