rahulbhatia

Project Overview: A gamified micro-blogging platform for Opinions, promoting thoughtful discourse through a scarce currency to counter content overload. My Role & Contributions (UX Architect, Full-Stack Engineer): Led product ideation, UX/UI design, and end-to-end development (React frontend, Node.js/Python backend, PostgreSQL/Supabase database) including data storage and fetching. Key Learnings: Mastered full-stack architecture for social platforms; applied gamification principles to drive intentional user engagement. Goals Achieved: Delivered a unique platform fostering meaningful online interaction and a foundation for future digital economies.

Project Overview: An immersive Three.js-based 3D digital gallery, allowing creators to display 3D models and artworks, exemplified by high-fidelity car models. My Role & Contributions (UX Architect, Full-Stack Engineer): Championed immersive 3D UX design and engineered the end-to-end platform (React/ Three.js frontend). Designed and built creator tools for custom lighting, staging, and camera paths. Optimized rendering and resolved complex graphical issues. Key Learnings: Gained deep expertise in full-stack 3D web application development; engineered complex visual rendering and interaction systems. Goals Achieved: Built a high-performance 3D digital gallery, significantly enhancing digital art display and viewer immersion.

Project Overview: A responsive, gamified Web3 social network, offering user ownership via fungible tokens on Base Network, aiming to bridge real world/digital interactions in a pixel-art style metaverse. My Role & Contributions (UX Architect, Full-Stack Engineer, AI Integration): Led product ideation, UX design, and engineered the full-stack architecture (React frontend, Node.js/Python backend, hybrid database). Utilized AI for complex Web2-Web3 data migration and query optimization. Key Learnings: Mastered full-stack development for hybrid Web2/Web3 applications; designed progressive Web3 onboarding; applied AI for critical data and blockchain efficiency. Goals Achieved: Pioneered a user-owned, authentic Web3 social platform, addressing market gaps and fostering new forms of digital interaction.

Project Overview: Developed an E-commerce portal for Right Brothers lifestyle brand, focused on expanding market reach, enhancing customer engagement, and driving online sales. My Role & Contributions (UX Architect, Full-Stack Engineer): Led product vision, UX/UI design, and end-to-end development (React/Next.js frontend, Supabase backend) for product catalogs, cart, and checkout. Engineered complex product variant management in the Admin Panel and PDP. Key Learnings: Mastered full-stack e-commerce architecture; designed for complex product data structures; ensured seamless user journeys. Goals Achieved: Delivered a robust, scalable, user-friendly e-commerce platform, positioning the brand for significant digital growth

As an Independent Consultant, I partnered with diverse clients to deliver comprehensive branding and UI design solutions, transforming their vision into compelling digital and visual experiences. My work focused on creating strong brand identities and intuitive user interfaces that resonated with target audiences and achieved specific business objectives. Approach & Services: Brand Strategy & Identity: Collaborated closely with clients to define brand essence, values, and messaging. Developed cohesive brand identities, including logo design, color palettes, typography, and visual guidelines, ensuring consistent representation across all touchpoints. User Interface (UI) Design: Designed clean, intuitive, and aesthetically pleasing user interfaces for web and mobile applications. Focused on visual hierarchy, interaction patterns, and responsive design to ensure optimal usability and engagement. Client Collaboration & Delivery: Managed projects end-to-end, from initial concept to final delivery. Maintained open communication, incorporated feedback effectively, and delivered high-quality design assets that met client expectations and project timelines. Impact & Project Highlights: Enhanced Brand Recognition: Crafted distinctive brand identities that improved client recognition and market positioning. Improved User Experience: Designed user interfaces that simplified complex interactions, leading to increased user satisfaction and task completion rates. Versatile Design Solutions: Applied expertise across various industries, adapting design principles to unique client needs and challenges.

As an Experience Designer at Matrimony.com, I was pivotal in enhancing user satisfaction and driving adoption across both internal enterprise tools and consumer-facing applications. My design philosophy prioritized a user-centric approach, ensuring every digital experience was intuitive and aligned with key business objectives. Design Process: User Research: Conducted stakeholder interviews with internal Relationship Managers (RMs) and consumer surveys, along with competitive analysis to identify pain points. Journey Mapping: Developed detailed user personas and optimized RM workflows and consumer journeys for efficiency. Prototyping: Designed and iterated on wireframes and interactive prototypes using Figma and Adobe XD. Usability Testing: Conducted usability sessions and A/B tests to refine designs for engagement and accessibility. Impact & Key Projects: Internal RM Portal: Redesigned modules for the enterprise-wide RM portal, streamlining complex operations and improving task efficiency for RMs. Consumer-Facing Mobile App: Led UX initiatives focused on driving user adoption and increasing usage through intuitive design and engaging features. Metrics: Contributed to improved user engagement, retention, and overall task success rates, ensuring accessibility across platforms.

As an End-to-End Product Designer at Right Brothers Studio, I managed the complete design lifecycle for a range of projects, including BNPL applications, consumer platforms, Web3 solutions, and branding initiatives. My focus was on creating intuitive and impactful digital experiences, from initial concept to final execution. Design Process & Responsibilities: User Research: Conducted thorough research, including interviews and competitive analysis, to define user needs and inform design strategy. Information Architecture & Wireframing: Developed information structures and created wireframes and user flows for various digital products. Prototyping & Interaction Design: Built interactive prototypes using Figma, emphasizing seamless navigation and engaging interactions. Visual Design: Created polished visual designs that maintained brand consistency and aesthetic appeal. Usability Testing: Led testing sessions and A/B tests to refine designs based on user feedback. Key Projects & Impact: BNPL App Redesign: Orchestrated the UX/UI redesign of a Buy Now, Pay Later (BNPL) mobile app, significantly enhancing user journeys and improving conversion rates. Consumer Platforms: Designed user experiences for various consumer-facing web and mobile applications, driving user engagement and adoption for clients. Web3 & Blockchain: Developed user-friendly interfaces for Web3 web designs, making decentralized applications more accessible. Branding Projects: Contributed to comprehensive branding efforts, ensuring cohesive digital identities and strengthening brand trust.

As a UX Designer, I worked on multiple projects in the healthcare and e-learning domains, focusing on creating seamless, user-friendly, and impactful digital experiences. My approach followed a structured design process to ensure products were intuitive, accessible, and aligned with both user needs and business objectives. Design Process: User Research & Discovery – Conducted stakeholder interviews, user surveys, and competitor analysis to uncover pain points and opportunities. User Personas & Journey Mapping – Developed detailed personas and workflows to optimize user interactions. Wireframing & Prototyping – Designed low and high-fidelity wireframes in Figma and Adobe XD, iterating based on feedback. Usability Testing & Optimization – Conducted A/B testing and usability studies, refining designs for better engagement and accessibility. Impact Metrics: Healthcare UX: Designed a image scanning and a QRM webapp that focused on easy navigation and database restructure which improved task efficiency for healthcare professionals. E-Learning UX: Created an interactive learning platform that aimed at increasing student adoption and engagement and increased retention. Conversion & Accessibility: Improved overall task success rates and ensured WCAG-compliant experiences.