raphaelthegoat

Developed IAASSE’s first structured, data-driven Quarterly Marketing Report & Strategy, consolidating 90 days of cross-channel performance data to establish formalized marketing reporting system and strategic planning framework for executive decision-making. Led end-to-end execution of marketing analytics and strategic assessment across multiple platforms using Looker Studio, Google Sheets, and Meta Business Suite, identifying growth patterns, performance gaps, and engagement drivers to inform actionable insights and optimize organizational outreach effectiveness.

Executed lead generation, web design, and visual content initiatives through digital asset development, audience-focused design, and outreach support, including cold calling potential partners and businesses to strengthen brand presence, engagement, and business opportunities.

Co-mobilized and coordinated 300 student chapters, faculty advisers, and regional stakeholders to drive active participation across PJMA programs, events, and national initiatives. Led the planning and execution of regional strategies to align chapter activities with national priorities, ensuring consistent program delivery and measurable participation nationwide.

Specialized in promotion and outreach strategy, supporting visibility efforts through content amplification, stakeholder engagement, and digital communications to expand international awareness and participation.

Supported entrepreneurship outreach within Central Luzon and event reports annually, assisting in MSME engagement initiatives and business mentorship programs under Go Negosyo 3M on Wheels.

Spearheaded 16 strategic media partnerships and executed a podcast marketing campaign across Spotify and digital channels, implementing a 3-week teaser and demand-generation strategy, resulting in the podcast ranking within the Top 100 Trending Podcasts in the Philippines, driven by early traction in engagement, saves, and follower conversion metrics.

Led 11 national initiatives spanning CSR, competitions, workshops, conferences, and seminars; co-led technical execution and digital amplification, delivering 27,000+ cumulative attendees, 100+ strategic partnerships, and 76% OTIF performance.

Project Head of Internquest: Your Career Adventure Starts Here! A university-wide internship fair connecting BSBA students with industry partners. Utilized HubSpot CRM to manage outreach and close deals with 9 partner companies within 2 days, resulting in 120 internship slots.

Spearheaded four-year-long sponsorship agreements and spearheaded sponsor acquisition efforts that resulted in a total of 40 confirmed sponsorships across various campaigns and events.

Generated 15+ service reports annually with 91% client verification accuracy and handled ₱600K+ in project quotations, streamlining approval processes and enhancing operational efficiency.