raulonkar

Drove 3x growth in organic SEO traffic and improved SERP rankings by leading integrated SEO and content strategies across key digital touchpoints. Scaled ABM & outbound email campaigns using Zoho Campaigns and ChatGPT, improving open and reply rates significantly. Managed digital media buying and performance marketing, optimizing cross-channel ROI (Google Ads, social, display) and building KPI dashboards to track ROI, CTR, and CPL for data-driven insights. Positioned brand as a thought leader by launching LinkedIn Live series targeting CIOs, CTOs, Directors of CX and VPs, strengthening engagement and brand authority in the AI and digital transformation space. Built scalable digital growth engines by implementing multi-channel strategies (SEO, email, paid social) and mentoring interns, resulting in 3x engagement growth and improved visibility among CXO-level decision-makers.

Scaled demand generation initiatives, driving 30% YoY lead growth for BPO/KPO services and AI solutions like SmartSpeech and QualityNEXT (CX Improvement solution) targeting contact centers across the USA and UK by executing Integrated marketing strategies (SEO, Content Marketing, SEM & Paid Social). Owned performance reporting through GA4, Tag Manager, and CRM integrations. Enhanced marketing automation and funnel performance by integrating GA4 and HubSpot, increasing MQL-to-SQL conversions by 20% YOY, while overseeing ongoing website updates and optimization.

Advisory Work: Consulted for Ad agency and startups on scaling demand-lead gen, branding and data driven marketing strategies.

Developed and executed a full-funnel Go To market strategy, resulting in a 3x increase in annual recurring revenue and capturing 10% market share in the 'interactive floor and wall games' categories. Led high-impact performance campaigns, scaling Google PPC (Search & Display) spend by 200% and achieving 8:1 ROAS through Performance Max, and retargeting strategies. Architected data-driven marketing systems, including a unified Customer Data Platform (CDP) for personalized retargeting via Sugar CRM, and executed drip email campaigns targeting FECs, hospitals, schools, and retail centers—securing 20+ enterprise/SMB deals while managing ongoing website optimization.