raymundoking

Developed and executed a data-driven digital marketing strategy through in-depth competitor B2B analysis using Google Trends and SEMrush, leading to improved lead quality and conversion rates. Led SEO initiatives with a focus on on-page optimization, backend adjustments, and content creation, resulting in a 1.3% increase in site visibility and growth in keyword rankings. Managed a $10,000/month Google Ads budget across three search campaigns and one Performance Max campaign, generating 40,000 clicks, achieving a 1.5% CTR, and delivering 400+ high-quality B2B lead conversions over two quarters. Strengthened website security by neutralizing a foreign hacking attempt, implementing firewall restrictions, correcting SSL errors, and optimizing the sitemap to secure the site from further threats. Optimized lead tracking and data integrity by installing a web form, removing redundant Google event tags, debugging tracking issues, and ensuring accurate reporting for actionable insights.

Led all digital marketing efforts, generating $56,000+ in incremental revenue growth through multi-channel campaign execution. Expanded the email subscriber base by 4,300+ through innovative email marketing strategies, achieving a 55% open rate, 2.3% click-through rate, and 5% conversion rate. Increased online store sessions by 250% YOY by implementing targeted digital initiatives and optimizing user experience. Launched and managed a Google Ads campaign that increased paid search traffic by 40% and reduced cost-per-click by 12%, maximizing ad spend efficiency. Drove organic growth by implementing advanced SEO strategies that improved organic search rankings by 30% and increased website traffic by 150%.