reckseidler

lead enterprise UX design and strategy for Digital Transformation initiatives; work as Product Designer on Digital Bay Management software and process improvements; complete competitive analysis of maintenance software products; create and maintain Suncor digital design library for all custom projects; segment demographics and personas for user feedback and testing; design wireframes / prototypes in Figma for responsive screen layouts; lead, hire, and mentor back-end and front-end developers to create micro-service application; plan and lead all agile processes and UX design thinking; establish user focus groups for A/B and multivariate testing with prototypes and code.

lead ATM design and content strategy; lead design team as agile coach and project manager; lead ATM Admin Panel software design and testing; design and develop front-end websites for Ghostlab (informational) and Bitcoin Well (B2C e-commerce); creative support for all communications strategies; user research and A/B and multivariate testing for all digital projects.

lead user research and usability testing for internal software projects; design and implement improvements in customer service agent-facing software; manage all development work and testing requirements with team of Business Analysts; administer and moderate national-user focus test groups in Microsoft Teams; analyze and create strategies based on analytics; create and design UX strategies (flow charts, user scenarios, wireframes, storyboards); collaborate and monitor A/B and multivariate testing with internal development teams on Windows apps projects.

lead user research and usability studies for Urban Form Business Transportation Initiative; schedule and interview internal and external stakeholders; analyze and create strategies based on A/B testing, multivariate testing, analytics; modify existing user personas and demographics to show current shifts; create and design UX strategies (flow charts, user scenarios, wireframes, storyboards); collaborate with WebServices team to implement new navigation and page content; upgrade internal knowledge base library software to current design and usability standards; create design standards for knowledge base library following city brand standards.

manage and lead all digital creative projects for medium-sized national brands; lead UX strategy and design processes; create atomic design ui components for CMS-based web sites; create personas, user flows (UX), wireframes, and HTML/CSS interaction models; design and layout mobile apps (iPhone and Android); Sketch, Invision, Adobe XD, Adobe Creative Suite; B2C clients include: Chatter’s Salons, Blue Grass Nurseries, Private Lender Link.

lead all UX user experience design (HTML/CSS/JS) for national brands such as KobaltTools, Steelman, Protocol; gather requirements and produce/proof written content for e-commerce and marketing strategies; create IA information architecture for B2B and B2C digital projects; produce software applications (Node.js, Keystone.js, React.js) for laser-etch and 3D printers; mentor and lead design team in user-centered responsive design and atomic design principles; improve design team communication and processes; create personas, user flows (UX), wireframes, and HTML/CSS interaction models; design and layout mobile apps (iPhone and Android); Sketch, Invision, Adobe XD, Adobe Creative Suite.

mentor and lead design teams in user-centered responsive design; improve design team communication and processes; create personas, user flows (UX), wireframes, and HTML/CSS interaction models (Axure, Illustrator, InDesign); design responsive user interfaces (UI) for 8”, 4.3”, and 2.65” touch screens; meet with key stakeholders and various teams collaboratively in research; proof and approve multi-lingual on-screen written content; guide project resources and collaborate with internal project team stakeholders; guide developers and user researchers on software testing requirements.

provide creative / art direction and brand strategy for 7 distinct brands (B2B and B2C); manage and hire graphic designers; design, budget, and manage all traditional marketing campaigns in agile methods; final proof reading of all marketing content; manage SEO initiatives with Dir. of Marketing; plan, budget, and design G2E trade show booth and materials; create UX (Axure, Balsamiq, Illustrator) and UI (Illustrator, InDesign, Photoshop) prototypes.

creative direct design and development teams in start-up environment; establish internal communication processes and design deliverables; create marketing and technical written content; design application UX strategies and UI interfaces for digital software; coordinate development testing requirements with users.

create and design UX strategies (Honda / Acura Online University); create and design UI elements for interactive projects; create and manage various e-commerce portals for Honda and Acura Dealers; AS2 / AS3 Flash programming and timeline animation; created Honda Web Services .NET to AS3 security implementation; edit voice-over audio; 3D model manipulation and colorization.

teach Flash in Multimedia Program and evening courses; teach Photoshop courses for students and faculty; teach AVID Express video editing courses for students and faculty; create web and new media training projects; create all college branding; create print marketing materials; edit and produce video and dvd projects for marketing.

UX / UI lead of interactive projects; create and design traditional print media for clients; produce Flash and HTML/CSS web sites and cd-roms; AS1 / AS2 Flash programming and animation; create and edit English translations; edit and produce video and dvd projects for marketing.

lead and manage traditional and interactive marketing campaigns; lead internal and external communications processes; project management, budgeting, resource scheduling; produce and edit video and interactive content.

teach Flash (v2) and Director (v4); curriculum development for new courses; supervise classroom and projects.